πŸ‘‰ Content Marketing Strategy Hacks & Tips For 2021 πŸ‘ˆ | Distribution Channel First ;)

Kyrill Krystallis covering a distribution first approach Subscribe for more. what's up YouTube so Kuro crystal is
here with another concept that I'd like to discuss with regards to a content
marketing strategy you're gonna have a lot of companies now in 2020 actually
step into content marketing an audience is an asset as important as revenue so
as you have these companies step into the hole content marketing scene you see
a lot of them create content based upon sparse of content so just the initial
motivation or like a initial sort of motivation to create some content left
and right which can be a little bit of a problem and the reason as to why it's a
problem is the following I'll explain a process and this is a process that I
fell victim to myself you're on the internet you're looking at content and
you're thinking maybe I can do better than this alright sure you film the
content you have the content ready and now you're at the second aspect of any
content marketing strategy which is distribution and are you thinking where
do i distribute you distribute on Reddit you distribute on LinkedIn you
distribute on Facebook you distribute on YouTube and you just end up sharing
everywhere but what you didn't do is reverse engineer the content based upon
the distribution channels that you're going to distribute to in the first
place every single distribution channel has a different demographic reddit has a
different demographic and read it as one of the top five I think top 10 sites of
Google Quorra has a different demographic LinkedIn definitely has a
different demographic and so does Facebook so this is exactly why it's
important to reverse engineer the content creation process based upon the
distribution channel that you actually want to release the content into why
because the efficacy on your content is basically gonna rise by two to threefold
instead of it just being irrelevant shares that you're seeing left and right
if somebody just spamming like their promotional material so the way to do
that is very very simple number one you actually want to research
the distribution channels that you're going to be distributing in the
when you even create content let's say if you realize that reddit is performing
best for you with bringing viewers directly onto your YouTube channel or
onto your website you want to tailor it specifically for that channel you want
to research the subreddits that you're going to be posting in you want to
understand their language you also want to understand what type of puppy you're
gonna be writing because you're just sharing a video alone there's not enough
anymore there has to be some long-form copyright thing that's behind it and if
you want more information regarding that I suggest you search David Ogilvy for
instance he created long-form copywriting as far as I know the second
thing is prior to creating the content you want a keyword research the topic
because after the distribution is up you want to post it on an evergreen platform
like YouTube where the content is basically gonna be for the upcoming year
year and a half two three four or five years as long as your your whole content
channel is up and if you're able to spot a keyword trend that's up whether you
use whether you do it through Google Trends or a keyword tool dot IO or any
other keyword keyword tool out there you're basically able to also ride that
trending wave and get more viewers more subscribers more watch time because this
keyword is currently in demand and if you if you're able to reverse engineer
based upon that keyword this basically means that not only will you get
viewership from the distribution channel but you're also going to get viewership
over time because you've placed content strategically on a keyword that's
actively rising it's I did this once with it was specifically I forgot the
name of the company I've done this once with Phantom Buster which is a company
that releases automation tools and I hit them right at the beginning when they
released and I ranked for the first top three videos whenever you
typing their name into YouTube and right now this video is just basically riding
the up Trent wave so as they put more marketing budget behind there behind
their you know Brown them behind there their ads and conversion based outs I'm
getting more viewers directly from them because I strategically place the
content directly on directly on them at the beginning I optimized it correctly
and as they grow this video whirls as well
I get subscribers I get a viewer base and I'm able to basically build an
audience specifically from that video because I've reviewed their service it
was a pretty good service random actually speaking highly of them but the
fact of the matter is it was strategically create content that was
strategically created based upon demand and keyword research so that's number
two number three years address the viewers of the child address the viewers
of the distribution channel itself if you're creating content for LinkedIn I
think it's actually quite cool to say what's up LinkedIn or hey link them
coming to you with this topic or with this topic and this isn't the creation
process if you're six already means already actually I hate to say feel
because it seems like we're deceiving but it will seem like the content has
been created specifically for this distribution channel if you're creating
it for Facebook address the viewers of Facebook it's an attention grabber is
number three is distributed so once you reverse-engineer the content for the
distribution channel actually distribute left and right but that's that's
generally one key point that I'm going to cover with regards to content
creation as always my name is Chris Tallis if you want more information with
regards to content marketing strategies etc feel free to subscribe I run inside
the inside for a b2b digital growth agency specializing in helping
business-to-business companies across a wide variety of niches to grow their
corporate brands we assist them with automation
lead generation and paid ads across a wide variety of channels we specialize
very for me on platforms like linkedin hora
medium distribution channels etc so very ROI orientated oriented feel free to
actually visit the website it's in the description below and yeah I'd love to
help you with anything that you need and that's it until next time

digital marketing

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