1-Minute Video Marketing Tip # 16 – The one essential question

Here’s the one question you should ask yourself
before scripting your next marketing communication piece. Ready? “What is the one thing that people need
to know about you to do business with you?” I asked a dentist this question for a recent
video and he surprised me with a piece of information that no other question had surfaced. He said when he was a kid, he had a phobia
of the dentist. Jackpot. The biggest obstacle his prospective clients
had to coming to the dentist was fear. So that gave us a perfect way to connect emotionally
with them. Check out his 1-Minute video to see how it
worked. …Go on, seriously, click it..

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