Hey guys welcome back to another
marketing training video. Now in this video, i want to walk you through
the online marketing mistakes that new entrepreneurs make.
These are marketing mistakes that are hurting businesses, yet
so many entrepreneurs aren't even aware of them. So i've selected (10) online
marketing mistakes to avoid, and i'll go through them in
depth. So the first online marketing mistake that i see new
entrepreneurs make is not knowing exactly who they're selling their
product or service to.
A lot of times, people get so excited
with the product or the service that they have in mind,
and then they start to promote it. Now they don't know
who they are selling to, so what happens they try to sell it to everyone.
Maybe you aren't aware you got to select a target audience, your ideal
paying customer, or maybe you're afraid of narrowing down
who your ideal paying customer is because you don't want to
exclude anyone. And that's a common thinking, but it's also a
wrong thinking. The reason why is because when you want to sell to everyone,
and when you want to appeal to everyone, so you get everyone to buy,
you become irrelevant. There isn't relevancy to anyone at all.
What might appeal to me might not appeal to you.
And so if you don't know who your ideal target audience is, if you don't know
exactly who you're selling to, you start to speak to everyone. And in
the end, no one feels like your product or your
service is meant for them. So the very first thing you got to make
sure that you do is to know exactly who you are targeting as your ideal paying customer. Now when it comes to figuring out who your ideal paying customer is, I like to think of this example which is the big fish in a small pond example versus
a small fish in a big pond example. A lot of people
try to be the small fish in a big pond. And what that means is
they try to target a huge audience. So maybe they go in
and they try to say this product or this service is meant
for all entrepreneurs – a big pond.
There are a lot of entrepreneurs in this
world. Now instead what you want to think about
is how can you be the big fish in a small pond. So instead
of saying i want to target all entrepreneurs, now
you say, i want to target all new women entrepreneurs who
might be moms. That is a very, very small pond,
a much smaller pond than saying all entrepreneurs. And the reason why this is
so important is because when you are a big fish in a small pond,
it is so much easier to sell your product or your service
to your ideal paying customer, because you can easily start speaking
to your ideal paying customer, because it's a small, small group of people. So that is mistake number one.
The second mistake is selling the features of your product or your service.
What does that mean? That means that when you're selling and you're marketing your
product or service, you're talking about how awesome this
product or service is.
It's got ABC, it does this that and all
that stuff. Now here's what you need to know about
this cardinal mistake. People don't buy based on the features of your product or
your service. We like to think it is, but they don't. Instead what people buy
is the transformation that your product or your service
gives them. So when you're selling, whether that's on your website,
on your social media posts, in your content on your videos,
you're not only talking about the features that your product or your
service has. Instead what you want to talk about is
the transformation. How your product or your service gets
them from a before state – before buying or using your
product or service, to an after state – after using or buying your
product or service. Now the third online marketing mistake
that new entrepreneurs make is no cohesive branding. So what is cohesive
branding? Cohesive branding is basically having
the same font, colors, tone of voice across
all of your marketing materials.
Across your website, your social media,
your video, your blog articles, the way you present yourself.
Everything is cohesive. And the reason why this is important
is because we like to say don't judge a book by its cover.
However people do judge from the first impression.
And the very first impression you want to give people is a good
impression. It's really hard to give someone a good impression if you
are not branding your product or service cohesively, uniformly across all of your materials.
So you want to make sure that you have cohesive branding – so same colors,
same font, same tone of voice across all of your touch points and across all of your
materials. Now the fourth online marketing mistake
that new entrepreneurs make is trying to market everywhere.
a huge mistake that i see a lot of entrepreneurs make when you're starting
out with marketing. They look at what other entrepreneurs
are doing on Facebook, Instagram, Twitter, TikTok, Linkedin,
YouTube, podcasting so on and so forth, and then they assume
that they've got to also do the same. Especially when you look at
entrepreneurs like Gary Vee for example, Tony Robbins for example. These are
entrepreneurs that are creating content on many platforms. One of the mistakes
that i see a lot of entrepreneurs make is they feel the pressure
to also create content and have presence on every single platform.
That is an online marketing mistake to avoid. You don't want to be marketing
everywhere, especially when you are new to being an
entrepreneur, and/or if you don't have a team to help you. We
often forget that entrepreneurs like Gary Vee or Tony Robbins,
they've got a huge team creating content for them.
They're not one person or two people creating content across all of these
platforms. So we don't want to model the way that
we market like them. So we got to make sure
that we're not marketing everywhere. What i want you to do instead is to think
about where your ideal paying customer is hanging out online, and then think
about marketing on that platform first. So if they're
hanging out on LinkedIn, if you are a B2B company and you know that your audience are hanging out on LinkedIn,
then you want to start focusing on LinkedIn first.
You don't need to
have a presence on Facebook, Instagram, Twitter so on and so
forth. You just gotta focus on one marketing channel first. Once you
get good at it, once you're seeing results from it, then
you can move on to the second marketing channel. Now the fifth online marketing mistake that i see new entrepreneurs make is
thinking that paid ads will get them from zero to hero.
A lot of new entrepreneurs, when they create a new product, a new service, they
start a new business, the first thing that they do is to run
paid ads to their website, to their Shopify store, to wherever they sell their products or services. Now that is not
a wrong thing to do – running paid ads is not wrong.
However having the mindset and the assumption that paid ads will get you from zero sales to a whole bunch of sales to
become a millionaire overnight – that's where the mistake is.
Paid ads can only amplify things, so if
you have a new product or a new service and you don't know if your product or
service is gonna sell well, running paid ads to it will not make it sell more or sell better if there isn't a good product market fit. So the first thing
you want to do is to make sure that you've got a good product market fit. You
want to make sure that people are already buying your product or service,
people are loving it, and then you use paid ads as the fuel
to grow and explode it. And then number six is emails, not collecting emails. A lot of new entrepreneurs,
they forget about growing their list or they don't realize how important list building is. When you start a new online business,
one of the most important online marketing thing you gotta do
is to make sure that you are capturing emails as often as possible.
That is across touch points like your website, your social media content,
this YouTube video, your podcast, whatever you're doing your paid ad, so on and so
forth, any collaborations.
You want to make sure that you are
capturing leads. And the reason why that's important is
very often people don't buy from the first touch. They don't buy when they see your ad for the first time,
they don't buy when they see your content for the first time.
So you need some way to nurture them and get them closer to buying the product or service from you. And so by collecting their email, you can then start to create this nurturing
process for them, so they eventually down the road
with enough nurturing, building up that trust in the
relationship, they will then start to buy from you.
So make sure that you are
collecting emails on your website, make sure you're collecting emails by
giving away lead magnets. Now number seven is not being consistent with marketing. When it comes to marketing,
like everything in business, consistency is key. There is no point trying
to market on Facebook for one month and then
totally just going silent and coming back six months later, or trying to market on Linkedin and then you disappear for a
long time and then coming back, right? The key to all online marketing success,
the best practices of online marketing, is consistency. If you decide that
Youtube is the best place to reach your ideal paying customers,
then you want to make sure that you are consistently creating videos on youtube.
If you think that creating posts on instagram is the way to reach your
ideal paying customers, then you want to make sure that you have
a consistent schedule for instagram so that you're not just posting one week and then three weeks down the road, you post
another post. So you gotta make sure that when it comes to online
marketing, consistency is key.
Now mistake number
eight is not automating your marketing. When it comes
to running an online business and when it comes to online marketing,
we are always trying to find the most efficient way to run it. Within online marketing, there are many ways to
automate it. There are ways to automate your social media marketing,
there are ways to automate your email marketing, there are ways to automate
your sales process, there are ways to automate almost every single part of your business.
The key for you
is as you are a new entrepreneur, you want to think about
ways that you can actually include automation into your online marketing
so that you try to avoid doing so much manual one-on-one work.
So an example is instead of manually posting on Instagram,
every time you have to post on Instagram, think about what automation tool you can use to post automatically on social media.
There are tools out there like Buffer, Hootsuite, so on and so forth. Go figure out which tool works best for you when
it comes to marketing automation. Now mistake number nine online marketing
mistakes that new entrepreneurs make is not tracking your numbers.
This is so important when it comes to marketing. You want to make sure that you
always know your numbers. You want to know things like
click through rate for example – how many people are clicking through, like the
When you track your numbers, when you
track what's happening in your marketing, in your funnel, on your
sales, you start to have a better sense if your marketing efforts are working or not. So always make sure that you are
tracking your numbers. Now online marketing mistake number 10
is not marketing to the different funnel stages. So i'm gonna draw a diagram for you here. All right this is the typical funnel –
the top of the funnel, the middle of the funnel, and the bottom of the funnel.
Now the top of the funnel is awareness. Now in the awareness stage, you are
creating content you're marketing to people who might not be aware
that they even have a problem that your product or service can solve.
So these are the people that you need to first create
content and market to them so that they are first aware they are aware that they've got a problem, and then they're aware that you exist.
So for example you might want to create content, how do you know
if your Instagram marketing is working or not.
A lot of people might not realize
that their Instagram marketing isn't working, so lack of awareness. And then when you create this content, you're educating
them if your instagram marketing is working
or not – let's say if you are an Instagram marketer. So creating awareness content, so awareness marketing.
Now the middle of the funnel, so here you want to create content
like, the different instagram marketing strategies out there to grow
your followers. Now at the bottom here this is where you want to create content
that helps them to select you. So you want to create content
like, what's the difference between you versus the rest, what makes you special.
You want to create case study content, white paper content,
content basically now says why you, so why pick you, why pick your
company. So these are the different content
across a different funnel stages. A lot of times people only create content that is at the bottom, so why me, like why you need my service.
But people might not even be aware that
they've got a problem that your service can help them with. So we got to be aware
of the different funnel stages and you want to make sure
that you're creating content for the audience in each of the funnel
stages. So i hope you found this online marketing training video useful in
helping you identify the online marketing mistakes that you might be
making as a new entrepreneur. Now let me know in the comments below if you've
identified making any of these online marketing
mistakes or if you got a question about today's video. Now in the meantime as you
wait for my next video, don't forget to go check out this video to learn more about online marketing and online
business. Alright thanks for watching this video, I will see you in the next