15 Video Marketing Stats You Need to Know in 2019

[Music] so why online video and live video well these are some brand new stats some very interesting things number one video marketers get 60 cent 66% more qualified leads per year when we start using video in our businesses we get 66% better leads and people discovering our business furthermore 54% of video marketers achieve better brand awareness who needs to be known by more people wave at me wave at me write a better brand awareness we start using video we can get more brand awareness 84% of consumers have bought something after watching a video if you got a product you got a service you need to have a video about that and video usually precedes sales almost 50% of web users look at a video before visiting a store little tip to write down is you want to Google yourself and you also want to YouTube yourself to see what kind of video content is or isn't there because people are looking for that they are looking for videos about your products or services what you do 79 percent of consumers prefer watching video to reading about a product do you agree with that come on man it's getting more and more I'm like just just tell it to me just speak it to me I don't I mean read it's gonna be a little tough or to do that 97% of businesses use explainer videos and they say it helps users understand their business better basically a hundred percent of people want to see who you are what you do and why it matters to them on your website or wherever they can find you online fifty percent of consumers believe that the right length for an explainer video is one minute catch that right can you tell your story the story of your church the story of your nonprofit the story of your business concisely quickly so that people can grab it that's a very interesting stat and so you need a quick clear and compelling video explaining who you are what you do and why it matters to your target audience this is something that you could start curating something you could start crafting and so this would be a good example and this quite a minute but we we have a video that is what is video influencers and we wanted to make a strong you know short video telling our story let's check this out an explainer video are you trying to figure out how to use online video to build your influence and your income if so then you're in the right place I'm Sean I'm Benji and together we have over 20 years combined experience in video production online marketing and both of us are full time youtubers here on video influencers we help you build your influence grow your income and make a greater impact with YouTube and online video every week we bring you interviews with top youtubers that I'm sitting in with Nikki go buy nice candy here with Shay Carl and also we post interviews with entrepreneurs that are crushing it in business with video that I'm sitting with chalene johnson Gary Vaynerchuk I'm super pumped to bring you news house plus we post weekly tips and strategies to help you get more results with the online video we believe that video is the best way for you to share your message find your audience and turn your creativity into a career to get the latest updates of our youtube videos make sure you subscribe to our channel right now and we can't wait to hang out with you in the next video we scripted this we we scripted and told our story who we are what we do we use visuals to show the vision of our company of video influencers etc using b-roll we'll go back to the slides basically you need a quick clear and compelling video explaining who you are what you do and why here's the biggest one why it matters to your target audience the number one mistake businesses make is they make videos that are actually just about them oh well what we were founded back in you know 1982 and that it and the person on the other side is being like I don't really actually care when you were founded I care what you can do for me what's in it for me so you always want to be talking with your audience you do need to say who you are you do need to say what you do but the biggest and most important question is why it matters to your target audience because ultimately that's they're wondering what's in it for me and so we want that explainer video whiskey as research shows that videos up to two minutes long hold viewers attention and then there's a drop-off but attention picks up again for videos between 6 and 12 minutes that tells me that our videos should either be punchy and short for people that are on that are you know rushing through it and they don't have the attention span or you need to develop a story longer the concepts a little longer and people are gonna be willing to watch that if if it's necessary here's the quote your video should be as long as they need to be but as short as possible as long as they need to be but as short as possible you just want to be wasting people's time but if you have to communicate all that information then you have to communicate all that information b2b and b2c marketers are both using video for marketing so no matter who you are in this room video is absolutely relevant for you even if you were also in b2b and there's many strategic ways that you could be using video hey before we get into the next stat I just wanted to ask you for a quick favor and that is can you like this video that mean the world to me hit that like button and let's just jump right back into it so question for you how much online video do you watch per day raise your hand if you watch online video at least once a week wave at me wave at me yeah pretty much everybody okay how about once a day you're waving to me okay you watch at least 30 minutes of online video a day I'll name some sort okay you watch an hour and thirty minutes of online video a day waving me few hands up you watch over two hours of online over three hours of online video a day all right cool we also have counselors here and we're and it's no just kidding no that's not I'd be in that boat right but but it that we're watching a lot of an online video a day and of course this is something that we know is true it's crazy forty five percent of people one out of two people are watching an hour or more a video per day not just on YouTube but this is digital video right this is Facebook this is YouTube content it is massive it's crazy half of eighteen to thirty or thirty four-year-old say they would stop what they're doing to watch a new video of their favorite YouTube creator has anyone ever done that who has pushed notifications on you had something really important going like you had like a really meaningful conversation with your spouse and then I was like putting oh Peter McKinnon just posted Oh talk to you later babe you know like whatever it is like it's pretty crazy but it's super interesting to pay attention to how video is influencing this upcoming generation specifically Millennials it's all ages that's for sure but Millennials Gen Z massive influence check this out forty percent of Millennials trust YouTube for content and sixty percent say videos they've watched have changed their worldview now we talked about helping you build your influence with online video we have to understand that online video is massively influential it's shaping how people think it's shaping what people believe this is a very powerful medium and we should be stewarding it very wisely by 2020 there will be almost a million minutes of video per seconds crossing the internet that's scary and cisco adds that by then 82 percent of all consumers web traffic will be video what this actually tells me is that any entrepreneur content creator pastor leader doesn't matter who you are if you're not paying massive attention to video you're in big trouble and you're on the way to honestly I believe extinction as far as relevancy and culture because whether you think this is happening or not it is happening and it's especially happening with what's you might be okay now but three years from now things will be different in 2024 the landscape will be different so it's so vital that we understand that video was King video is king and that it's important to us and not just the the person on your team that you're like hey can you handle the video side of things and not just somebody else it's important that every single one of us in this room understands the power of video you eventually might not be the one that manages it and you might get help with people shooting and editing but you have to understand how this works the psychology behind it because video is ruling social media alright hey so I hope you got value out of that training and if you did can you smash the like button and actually that was from our live event called grow with video live so I hope you could be a part of the next one once we release the information about that question of the day have you already started creating video content for your business and your brand a lot of people in the think media community already have but some of us haven't started yet so I'd love to hear from you in the comment section below [Music]

consumers web traffic

As found on YouTube

Share this article

Leave a comment