3 Controversial Digital Marketing Campaigns That Made Me MILLIONS

many of you out there know that I have a lot of haters some of you like me some of you hate me ourselves and that's okay it's mainly because I've done some aggressive marking tactics in the past hi everyone i'm neil patel and today i'm gonna share with you three bold marketing tactics that have made me Millions have you guys ever seen the who is neil patel campaign yes most of you know because in many cases there was a lot of half-naked girls in it i didn't just pay half naked girls i paid a lot of bodybuilders makeup artists I've even paid one buck dude and he put the name Neil Patel on his pecs and he was like flexing like this and my name kept bouncing up and down I thought it was the most awesome thing people just nitpicked that hey a lot of girls are half naked with your name and I didn't just pay all these girls and tell them hey go be half-naked more so that they wanted to post half-naked pictures and some of them were friends if I had to take it back yeah I probably wouldn't do it anymore I was in trying to degrade women I learned entrepreneurship from my mom and I did apologize to the community for doing that but nonetheless that campaign I did it more so to get my brand out there get the Google searches so that way can rank higher on Google and the long run I ended up working and what I found out is that campaign led to a lot of business steals that did make me millions of dollars again as I stated I can't apologize enough I wasn't trying to degrade women I had a lot of men doing the same thing that were fitness models makeup artists someone even makeup and kneel on someone's face and stuff like that I thought the makeup artist did an amazing job but nonetheless you get the point by having a lot of people holding up your name or your company name and I don't recommend doing it with people who are half-naked they should be fully clothed it's a great way to generate a ton of buzz and awareness now what you'll find from this is you won't get a ton of direct sales you get a lot of search visitors they may not be sticky but in general your brand will get out there think of coca-cola Pepsi McDonald's Nike you see all these brands everywhere what happens when you keep seeing the brands it just keeps building and building and building over time think of Instagram campaigns the same way when you do the who is stuff it's not all about having people who are you know going out there promoting you to generate more sales for you but more so it's just about getting your brand out there and you need to do it with people who are the right audience if I had to do it all over again I would have done it with a ton more business people I tried paying a lot of businesspeople to hold up the signs but the issue with them is a lot of these business people had a ton of money and there's like why would we promote your brand so I picked whoever I could get to sign up work through ad agency and/or social media ad agency and they picked whoever they they could end up finding the second tactic I have for you is infographics when I first started doing infographics especially on the KISSmetrics website no one else was doing them people liked infographics it takes too much time design time energy why would you do it there's no text Google it likes ranking text but by creating beautiful design infographics all spending five hundred to a thousand dollars per graphic and people like your crazy these articles and infographics aren't gonna rank for anything Cheryl is putting a paragraph above the infographic maybe a paragraph below but you know what those infographics generated thousands and thousands of links so much so that I helped build up my blog KISSmetrics over a million visitors a month and I helped build a multi-million dollar company that raised over 17 million dollars sure the company didn't do as well as it should have but still the infographics is what built up all that traffic and help generate majority of the customers especially during the early days so check out infographics if you don't know how to design them you can go to dribble DRI BBB le com to find designers or you can go to 99designs to also find them once you have them pay them they'll create it put the infographic on your website then make sure if you're on WordPress you're using an embed code generator called WP embed code generator that allows people to take your infographic put it on their site which will naturally build up your backlinks and generate more search traffic as well the third tactic I have for you is give away everything for free if you see a popular competitor who's charging first stuff just give away stuff for free for example if you go to keyword tool Al and you want to do keyword research what do you have to do yeah you can use a tool for free but to get CPC data get more keywords you have to pay for it what did I do I bought a bird suggest for a bit more than $100,000 I merged it into Neil Patel calm I added all their paid features I released it for free and you know what now you don't have to pay for their tool I gave it away all for free my traffic on that new Bursa just section of my site compared to when I bought it has grown by over 50% all I did was one simple thing I gave away other people's paid features fully for free no pricing plans no login required unlimited usage for free and yes people like Neil you're crazy spent over a hundred grand on that you probably spent over 50 grand in development I have all these API costs each month that thing cost me thousands and thousands of dollars to maintain each month like how are you making money well I have an ad agency Neil Patel digital that tool helps generate leads one deal one lead makes up for the whole cost of that product sure the profit may not be there but you get the point I just need one lead a month and the tool right now is getting over 400 thousand page views per month as you can see not that hard to generate one lead from that kind of traffic volume I do the same thing on quick spot years and years ago when I released my advance guy it's like the beginner's guide to online marketing and I spent 30 plus thousand dollars when I came to design content generation promotion and people like wow you're giving all this way for free I'm like yeah and I'll do it in quantity too people thought us crazy help get me a lot of rankings traffic and business those advanced guys have generated me in excess of a million dollars yes it took a long time to recoup the money but they keep producing income even though my costs have stopped on them so if you want to do really well you don't have to copy my tactics just get really creative do some of these crazy things and the more crazier they are the better off you are again as I learned on early in my career don't go too crazy and don't you don't want people to think you're sexist or anything like that make sure you respect people I learned the hard way so make sure you don't run into the same issues that I ran into but when you get crazy like doing things like giving away for free or spending too much on stuff that other people would have it's okay and long run it could pay off and if you're not sure what kind of crazy ideas you should be leveraging leave a comment below I'll respond I'll give you some feedback and you know we can trade some crazy war marketing stories and who knows you make each come up with new ideas and new tactics and dominate our own industries so if you liked this video like share it let other people know about it and together let's all come up with some crazy ideas and dominate the marketing world

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