3 Quick & Easy Online Marketing Tips To Increase Your Online Visibility

– Three quick and easy ways
to get more visibility online. (upbeat music) After spending pretty much a decade in terms of content
creation, in terms of sales, in terms of marketing,
and doing this thing, here are some things that I noticed. While many of you may not know, for a really long time,
I never wanted to be, and first of all, in front of camera, doing videos like this. All I wanted to do was, first of all, not to get visibility. All I wanted to do was
remain anonymous online, make money online. And I never thought about
being in the limelight or getting more visibility, and I never even wanted to be marketing under my name Peng Joon, and if you know my story, some of you might know that
for a really long time, I used to use this pen name
to market my stuff online called Tony Sanders. I pretty much took Tony Robins
as well as Colonel Sanders and I merged these two names together.

And I never wanted to be in the limelight. However, one of the
things I realized is that if I could get over the
fear of being judged and criticized, 'cause you probably know that social media can be
really, really brutal, that was when I discovered
the next step to my business, and in this video, I'm
going to show you exactly three simple way to get more
visibility for your business as well as for yourself if you choose to. Number one is consistency. Consistency of putting content out there.

I mean if you think about
all of the different results that you have today, for
yourself, for your business, that's something that you're proud of. Think of three reasons why
you have that result today. Do you think you have
that result today because you spent one weekend on some crash course being all in? Or is it because you
have that result today by being consistent over time? You see, whether it is getting
more leads in social media, whether it's building
a following on Facebook or YouTube or Instagram, whether it's being good
in front of a camera, in front of a large crowd, whatever skill set that you
want to master right now including getting more visibility
comes down to consistency.

But here's the problem. The problem is these are one of the most common things people say. They say, but I don't
have that audience yet, so I don't see the reason or the payoff of actually doing that thing, which is posting that video, putting up that piece
of content on Instagram, going on Facebook, because people are waiting
to get that result first, and the audience first,
and the following first, before they create good content.

Now here's the thing, this is not a chicken and
egg thing, by the way. That's kinda like thinking
how a superstar is saying, before I get my first music track up, let me get the millions of fans first, and then I'll put my first song up. Does any of that make sense? That doesn't make sense, right? You start even though when
you have zero followers. Now think about that for a second. Every single Facebook page,
every single YouTube channel, all started with literally zero. Like zero followers. That's how I started off. Consistency is key to
getting more visibility. And that brings us to number two. To get more visibility,
number two is about polarity. That's right. Polarity is one of the
most powerful things when it comes to securing attention. Today's world, the people
that gets paid the most will not necessarily, unfortunately, be the best at what they do.

The people who get paid most
today in the online world are the ones who have the most attention. Now think about that in terms
of every single industry. Right, whether it was the
Connor McGregor fight, how much did he get paid? Is he the best in that business? I don't know, but
definitely he was somebody who knows how to secure attention. How did he secure attention? Polarity. Polarity is one of the most
powerful things in marketing and the reason is because
normal equals boring. Every single market,
you need to understand what is the normal message that every market is talking about where the audience is
constantly jaded by the message and you wanna start thinking
about adding polarity into your marketing. Now when I say polarity, I'm not talking about going
out there and offending people for the sake of offending people. But I'm talking about
understanding that polarity is what causes people to engage,
share, like, and comment. Which is what all social
media platforms care about. So think about how can you add
polarity into your content? Think about what is normal.

digital marketing

So for example, exercise. What is a normal, mutual safe message? A normal, mutual, safe
message would be like, how to lose more weight. Normal, normal equals boring. However, what if the title and
the border and the thumbnail actually says the real
reasons why you're fat. Now guess what? That is going to offend some people. But I want you to understand this, love me or hate me, there's
no money in between. The reason why market is fail is because they want to play it safe, so they come up with some
normal mutual message that hopefully doesn't offend anybody. But they don't realize
that because of that, they end up getting nobody.

So polarity equals money. If you can start thinking about, same thing, whether it is money, and guess what, the more
we talk about money, 100%, you'll have people hating on you. But hey, guess what? Polarity equals attention. And that brings us to number three. Number three is all about documenting what it is you are currently doing. Now most of the time
when people start off, they say, but I'm not an expert, who's going to listen to me
if they don't know who I am? But who am I to publish
videos, to create my book, but who am I to be doing all these things so that people listen to me. So here's the thing. People don't buy from you
because they know who you are. People buy from you because
you created the right message or the right offer at the right time that was positioned in front of them.

That's why they buy or
invest in your product, in your solution. So number three is about
documenting what it is that you're doing right now so that you can use it
as an asset later on in your campaigns. Now what does that mean? So right now you could
be a coach, a consultant, where you are trading your time for money, which is cool, by the way. However, if you're just
trading time for money which is what 99% of the world's doing, then there will always
be a ceiling and a cap to how much you earn. However if you are documenting it, if you are documenting
your training sessions, your coaching sessions,
your consulting sessions, yes, you're still trading time for money, but it ends up being a digital asset, and that is why in pretty
much every single seminar, workshop, bootcamp, that I might do, yes, I'm still trading time for money, however I'm always thinking
much bigger than that. It's like, how can I turn
that into part of a course? How can I turn that into
part of a traffic source inside social media? How can I turn that into a bonus? Same thing for my consulting clients.

I'm always thinking how
can I take those sessions and how can I turn that
into a digital asset whether it's a YouTube
video like this one, whether it goes onto Facebook, how can I document it so
that it becomes an asset that will work for me forever, and that is what I want you
to start thinking about. What are you currently doing in your life, where you're just giving your time away, you're just trading time for money, and how can you turn that into an asset that works for you? Whether you are a chiropractor right now, does the rest of the world
know what it is that you do and the result that you generate? Are you showing them
literally behind the scenes how you are cracking somebody's back? What if they could see
that through Facebook live or Facebook videos where
you're actually showing them behind the scenes what you do, and this is what you look at in order to prescribe that solution.

So wherever you are right now, you're totally new, one of the things you
have to be doing right now is at least document
what it is that you do. All of the different speeches, guess what? Some of my best selling books today? You know how the books came about? I'm not particularly good at writing. Perhaps I can give a
keynote speech somewhere. I took that speech, pass it
on to a professional writer who turned that speech into a book. So that speech that I did once, that traded time for money, became a book, and that
book became an asset that worked for me forever. Same thing, how can you start
thinking about documenting what you do so that it becomes
an asset for you forever? Hey, I hope you got some
great ideas from this video, and if you like this one, as always, click on the subscribe button, did you hear, let me know in the comments, what are the different
things that you are committed to doing right now now that
you have watched this video.

I'd love to hear your thoughts..

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