Content marketing is a key part of any technology business’ marketing strategy. Content marketing can boost brand awareness, position you as a thought leader in your industry, and drive sales. This video will look at three popular content formats in the technology sector. First of all, social media content. Whether your technology company is B2C or B2B, you really should be on social media. The reason is simple: it’s where your customers are. First of all, identify relevant social media platforms where your audience spends their time. Be careful, they might be different to what you think, especially for the B2B sector! And then, set up a company account on these platforms. You can do many things on social media, such as ask questions, do polls, share videos, post images and link to external content. Next up, let’s look at blog posts. Blog posts are what people usually think of when they hear the phrase “content marketing”, for the simple reason that they’re very effective. Blog posts put across valuable information in a concise and easy-to-digest way. Lists and how-to articles are especially popular, as they provide actionable advice in a logical and easy-to-follow manner.
Blogging is almost a limitless opportunity, because there are so many angles you can take, and so many stories to tell. Not only that, but every post is another page that gets indexed by the search engines and puts you in front of your audience. And finally, let’s look at videos. Videos are a technology marketer’s best friend. Inspirational videos can move your audience and make them think of your brand in a whole new light. Slick, promotional videos can make your audience feel excited about your latest technology. And informative, how-to videos let you demonstrate exactly how your software or gadget works in a way that’s easy to follow.
Can you think of any other tips for content marketing in the technology sector? Let us know in the comments below! And remember, we have a more detailed guide on this topic on our Self-learning platform. Check it out using the link in the description..