4 Easy Ways to Measure Content Marketing ROI | Is Your Blogging Worth The Effort?

you know content marketing is going to generate you traffic everyone's doing it so if you don't do it you're gonna be left out do you really want to be left out know who does hey everyone I'm Neil Patel and today I'm gonna share with you how to measure the ROI of your content marketing so now that you've already known or at least hopefully already convinced you to do content marketing you need to measure the ROI so what's the first thing you need to do sign up for Google Analytics Google Analytics is a free tool from Google that's right for free it'll tell you how much traffic you're getting see the beautiful part is not only Google Analytics show you how much traffic you're getting but and this is the second tip is it can tell you how many conversions you're generating so tip number one was to sign up for Google Analytics tip number two is to track your conversions within Google Analytics so setup goal tracking and within Google Analytics you can identify how much each lead or each sale is worth to you and every time you generate a sale from your content marketing it'll show you that this is how much revenue you've generated then you can match that up with how much money you've spent if you spend a lot of money and you've generated even more money then you're good if you're spending 10,000 a month but you're only generating 1,000 a month something's kind of wrong the third thing you need to know is it takes a year before content marketing does well yes within six months you will see results but within a year or after year more so that is really when things start kicking in so you have to be patient if you want to be cashflow positive in the first 12 months it's probably not going to happen if you started five to ten years ago sure but it's way harder to get rankings in Google and it's harder to get traffic from social sites like Facebook so you need to give it time last but not least if you're trying to generate an ROI from content marketing go check out SEM rush they'll tell you how much traffic you're generating and how much it's worth right somewhere to Google Analytics but they give you a dollar estimate and they tell you other people who are buying traffic for your keywords how much they're spending so for my blog my neil patel gauhar comp site my traffic's worth in X of a half a million dollars a month that's a lot and it's all from content marketing as you can imagine I'm not spending a half a million dollars a month in content marketing now I'm not saying I'm generating a half a million dollars in income but what sem rush is telling me is if I had to buy that traffic and other people are buying it and that's what they tell you that traffic is worth roughly a half a million dollars that's a huge number right that's the power of content marketing there's an ROI you just have to be patient and give it a year

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