5 Mistakes New YouTubers Make and How to Fix Them

– Have you been posting to YouTube with little to no success? Here are five mistakes that
you're likely making on YouTube, and I'm gonna show you how to fix 'em. And at the end of this video,
I'm gonna share with you a critical tip that will help
translate your YouTube success to business growth. (safari music)
(birds trilling) YouTube is a system that
allows you to upload as many videos as you want, but that means you shouldn't be uploading just your Zoom calls,
random meetings, or anything that really doesn't let your
ideal audience or viewer know that they can come to you as the go-to resource for
what it is that you sell or what you provide a service for. So mistake number one is
just literally uploading everything that you do in
your company to YouTube. So what this could look like is uploading an entire
Facebook livestream.

This is a huge mistake, not
because it's poor content, but because it's really not developed for how people consume content on YouTube. What I actually would
recommend that you do is maybe cut out bits or
portions that make sense to what somebody would be searching for, or that's relevant to your
company's message or brand. We actually have a fantastic video that talks about repurposing content down in the description. Be sure to check that
out for more details. Another piece of content that
I usually see people posting on their channel that
they probably shouldn't is going to be ad or promotional content. It's fine if you are sharing
some of what you have for sale or what services that you offer.

Those pieces should be on your channel to let people know what you have. But every video has a job to do. The best form of content that your channel should have a ton of is that education-based content. It makes it easier for people to go to you as a go-to resource. So the job you want your
educational content to do is to be service-centered, and when educational
content is doing that well, it's educating people on maybe not just how to create a Facebook ad, but how you've serviced
them by doing it for them.

That actually leads me
into mistake number three, thinking about how people
would really research. Most marketers don't do this, and this is where you're
gonna be different. So the way that most marketers
make this mistake is, when they get to the point
of titling the video, they type it as the expert. Always remember to title
your videos as the viewer. Some great ways that you can really start to
get the language of your viewer is ask them.

Share a poll. If you have over a thousand
subscribers on YouTube, you can have access to the Community tab, and while they're there,
they can click yes or no or reply back and tell you
exactly what they're looking for. Another great way that
you can begin to optimize the ideas or the library of content that you're thinking to create is to go and look at actual comments on existing YouTube channels. I love to do this because this helps to
identify the exact language that your potential viewer and the person you want to subscribe is actually using. Some great resources that you can use are some free and paid options.

digital marketing

I love to start with the
actual Google search bar. When you begin to type in this, it'll start to predict to you the way that people are searching. Also, other familiar
tools are Google Trends, and those are fantastic. And then you have other
YouTube-specific optimization tools, like vidIQ and TubeBuddy. So if you're just getting started, consider maybe one of the paid options if you want a little bit of a boost. So with that in mind, you're gonna have your
optimized video topic, an idea that you can actually now start recording content for.

However, that leads me
into my fourth mistake that a lot of marketers
make around about this part, and that's confusing messaging. If you're doing individual
videos that are just randomized about things that you think
the viewer wants to see, that may not be super helpful. If they found your Facebook ads video, their expectation when they
click over to your channel is hoping that they find
more videos just like that. However, when they get
over to your channel, if they see a header
that doesn't quite fit or they're finding these Zoom calls that are three hours long, family vlogs, and other irrelevant videos that aren't specific to serving them, they're going to leave. Really considering what's the next logical
question that they may ask, so that you're creating videos that they want to watch and consume and eventually subscribe to. And another way that they
really will click on it is if the thumbnails speak to them, and that leads into mistake number five, not-really-great-looking thumbnails.

And it's not that they
aren't beautiful-looking or it's not a pretty picture, it's the fact that it's
not optimized for how the viewer expects to find
that information in-search. So when they search "How
to Create a Facebook Ad" and they just see a random
screenshot from a Zoom call, they really aren't interested
in clicking on that. Let's say the video title is
"How to Create a Facebook Ad." Think about the expectation
that the viewer has when they're searching for that. A complementary text that
could go on the thumbnail might say something like,
"Wasting Money on Facebook Ads?" And really think about the
expression of your face that may be on there. It could speak to that frustration that the viewer is having. Things like that really
make people want to click on your thumbnails.

I said earlier in the video I would give you a little
bit of something-something, and here it is. And that's making sure
that there is a win-win for both you and your company, as well as for the viewer. Let's saying you are making a video titled "How to Create a Facebook Ad," and you're actually going to
lead them into a free offer. You want to think about, "What is something that they may want?" And start to plug that
throughout the video. Maybe you offer a free guide. What this looks like in the example in your recorded video is, you're giving them three tips
that may be in the video. By tip number one, maybe tip number two, you're saying, "Now, this
is just a small portion of what I actually go into
in depth in the guide, and if you want access to that, the links are in the description." That's just an example of some
verbiage that you can use, so that the viewer knows, "Yes,
I'm gonna be serviced here, but yes, I also may want to
go and get this free guide, 'cause I'm absolutely loving the content that I'm getting here." When you do this with your videos as well as with your content, you start to acquire
leads for your company, and that way, it's a win-win
for the viewer and for you.

So we've been talking a lot about mistakes that marketers are making, and one of those is not purposely repurposing
their livestreams or really making clickable
thumbnails that actually work. So we actually have an entire playlist on what you need to do to
properly repurpose your livestream specifically for YouTube, in addition to how you can really know if your thumbnails are
really working for you so you're not spinning your wheels. If you click on one of those videos, I'll see you in the next one..

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