What's stopping you from starting video marketing
for your business? Whenever I start working with a new client I always hear the same five
reasons and the funny thing is most of them aren't actually valid. So today I wanted to
run you through the five things holding you back from doing your video marketing and
most importantly how to overcome them. You have no idea how many people
stop themselves from making videos because they believe they aren't very good on
I'm gonna let you into a little secret, pretty much everyone's rubbish when they first
try it. I mean just look at the first video on my channel. 'I can't count the amount of times
I've seen a video title like company overview or event highlights video. A good video
title should do two things for you'. Stiff, wooden and painful, I hope you agree
that I've improved since then.
Presenting, whether it's to a few people or a large group
or even on video is a skill and like all skills, it can be learnt. But how do you learn? Practice!
An easy way to start is to film yourself for one minute every day. You don't have to talk about
anything in particular, it could be what you had for breakfast, what your plans are for the day
or what you're looking forward to at the weekend, it really doesn't matter because you're going to
be deleting it straight away. It's just getting you used to that weird feeling of talking to a
lens rather than a person.
After doing this for a few days, pick a topic which you are passionate
about. So that could be your favourite movie or band or it could be your favourite charity,
just pick a topic and try and talk about it for at least one minute if not more. It's
a lot easier to talk about a subject when you're naturally passionate about it. Now it's
time to watch your video back, prepare yourself, you're probably gonna cringe. But by watching your
video you can start to see the things that you do and don't like in your delivery. So it could be
that you don't smile enough or you smile too much, your vocal range isn't as varied and you sound a
bit monotonous or you struggle to keep your eyes on the lens and you're just looking around too
much. Just remember the only way to learn is by making mistakes and then correcting them in the
future. Another thing to keep in mind is that we are always our own worst critics. That's why
it's important, when you've got the confidence, to show someone that you trust their opinion and you
trust them to be honest and then if they say that you did a really good job, believe them.
want to create top-quality videos for our business but you probably don't have the 10,000 hours of
learning and practice to become a master. This is why I always say for your important videos like on
your home page or any type of advertising, to pay for a professional but affording a production
company for all of your social video content might be a bit out of your price range. Why should
this hold you back? Do you have a phone? Is it newer than five years old? Then it's probably good
enough to make videos with! The phone by itself is a really powerful tool but there are a few cheap
bits of equipment you can buy to make your videos look even better, like a tripod to stop all that
horrible shake in your videos and get it nice and steady which is going to stop your viewers from
scrolling on by.
Lights like the one I'm using which really help improve the look of your video
and allow you to control what your viewers pay attention to in your shot. And a microphone
so that your audience can clearly hear your message. You can easily get a microphone, a light
and a tripod for under £100 nowadays but if that's just too much then just do it piece by piece
starting with the microphone first. If I was to ask you the one thing that you're lacking
in your business it would probably be time. I know it's a personal struggle for me finding
the right balance between working in my business, working on client work and actually working on
my business and developing my company.
But I bet there are things that you do in your company which
don't actually push your business forward! For me, it's the overuse of social media. Now, I know the
power of social media and what it can bring to my business but is the one hour I'm spending each day
really providing a return? Instead, now I plan 30 minutes of social media into my diary, after that
30 minutes I close down that tab. This also helps keep my mind focused by removing distractions.
What can you limit in your business to give you more time to create videos? Could you add an
extra 20 minutes at the end of your workday as video time? Now I know what you might be saying
'videos just take too long to create', that's what I think you sound like in my head. Yes, they do
but the more that you do it, the quicker you get at it. Not only that but you can also make your
video content go a lot further by repurposing it. Take this video as an example, so I've got the
full video which you're watching now on YouTube but then I'll also edit that video into five other
shorter videos which I'll use across social media, which will then drive traffic back to the main
I'll also pull out some quotes and put them on top of images for more social media posts. As
I've already written the scripts for this video, it's easy to turn it into a blog post as
well as a LinkedIn article with the full YouTube video embedded up the top. If my content
wasn't so reliant on visuals I could also turn this into a podcast as well. This is definitely
a common concern but I wonder if it's actually option paralysis.
Think of all the questions you
get asked by your new and existing customers all the time. If people are asking you then they're
probably going to be searching for answers on the internet as well. Just off the top of my head a
few examples for me could be 'what's better a real video or an animated video?', 'do I really have to
appear in front of camera on my business videos?', 'can I make my own business videos?' and 'how much
should video production cost for my business?'. Once you start creating videos like this you'll
soon start noticing more and more questions that you get asked which you can then turn into
future content. Do you want to take it a step further? Why not introduce videos into your sales
process? So let's say you get asked the same three questions by every new client or customer, why
don't you make one video addressing all of these concerns and then when you're booking in your
meeting your first meeting with the new customer you ask them to watch the video before the
meeting. This means that when you actually get to the meeting them you can get right to the point
and they're going to be a lot more knowledgeable about what you offer and what you do.
But what if
you put your video out there and it gets 0 views? I'm not gonna lie this is a possibility…
if you do nothing to promote your video! When you are starting out don't expect to get
thousands of views on your videos straight away. Video marketing is a long-term game, especially on
YouTube and you may not receive results for a few months. You are building up a bank of content for
YouTube to suggest to its users which will create a snowball effect.
So someone watches one of your
videos, likes it and then goes on to watch another five pieces of your content. That means YouTube
is more likely to recommend those six videos to more of its users and then those people who have
been recommended those videos are going to watch more and more content and it keeps going on and on
and on. If you don't have any content on YouTube then they are going to suggest other people's
videos. Do you see how it works? But what if your business is just too boring? I don't think you
really understand how weird people are. Whatever you make videos about there is an audience for
it. So a guy sitting down smiling at the camera for four hours, 25 million views. A guy licking
stuff, 230,000 subscribers. Ask a mortician, 1.3 million subscribers. There is an audience for
your content and it doesn't just have to be your potential customers right now but the only way to
find an audience is by actually putting your stuff out there.
I'd like to finish just by saying that
done is better than perfect. We are all striving for perfection when it comes to anything to do
with our business and that is a noble goal but it means that we'll never put anything out,
especially as our definition of perfection changes over time. Instead, release your content,
learn what works and what doesn't and then create better videos in the future. You know what? I want
to see your videos so leave a link in the comments below so that I can check them out. If you've
enjoyed this video then make sure you give it a like because this really helps us reach more
people like you.
Editing your videos is an easy way to create better-looking content. Learn how
to edit your videos by clicking this video here. Are you making these video marketing mistakes?
Find out by clicking this video here and click here to subscribe to catch our weekly content all
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