part 1 welcome to the first installment in this five part series on article marketing are you looking for a simple way to get an edge on your competition successful businesses that are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge to such killer marketing strategies are positioning and relationship building and guess what article marketing is a proven tactic that just happens to address both of these marketing strategies is it the be-all end-all of positioning and relationship building well absolutely not however it is an excellent step in the right direction and on top of that there's probably a good chance that your competition is not using this tactic face it it takes some time skill and effort to write and effectively use articles that's why the masses don't do it however those looking for an edge do here are seven reasons why you need to market with articles now one it's simple writing and effectively marketing your articles helps you position yourself as the expert in your field two let's take this first concept a step further for reason number two let's be blunt here as an expert you can justifiably increase your rates and charge more for your products 3 if your articles are good and distributed properly they can spread like wildfire and literally cause a viral marketing frenzy ultimately driving business your way for search engines a big part of marketing has to do with search engines such as Google and Yahoo and they thrive on content such as articles if you have a lot of time and/or money on your hands to keep up with the latest trends and the ever-changing searching rules then do what you feel is right however one tactic still holds true with improving search engine ranking and that's article marketing five people love to be and feel well informed your articles can serve as the input they need who better to buy from that the person who gave them the information in the first place six articles can be reused in many ways such as content for your or someone else's newsletter free giveaways to spark conversation in a blog combined with other articles into an e-book become the basis for a teleseminar etc seven when distributed properly articles are a great way to stay in touch with clients and prospects studies have shown that it takes on average around seven touches before a prospect buys so why not use articles as some of those touches this will help boost your prospects perception of you as someone who consistently adds value we live in an age where information is king we all know something others would be interested in knowing so share your knowledge and you'll draw your prospects towards you like a magnet check your inbox for part two in this five-part audio series on article marketing

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