8 Digital Marketing Tips for Consultants | Marketing 360

– So marketing as a consultant
can be challenging, right? There's a lotta things to think about in the digital world. So let's talk about eight tips today that can get the wheels turning on how you can market as a consultant a little bit more effectively. Tip one is to establish your credibility through statistics and past successes. Basically, case studies. Start to track all of
that and keep tabs on it, because that data is
gonna be really powerful during your sales process. When's somebody's
looking for a consultant, they wanna understand the
value behind that, right? So that the value is far exceeding
what you're gonna charge. And what can prove that is the data, and if you have the
data and the statistics to support that your consultant fee is gonna generate this type
of return on investment, that's gonna get people excited. Tip two is to show how you can bring a fresh perspective to
your client's business. A great way to do that is through content that's on social media or other channels like podcasts, YouTube, et cetera.

What you wanna do here is you want to provide free information, so that people see that
you are a thought leader, and somebody that's very
knowledgeable in the space. You have knowledge, really, and as a consultant, that's
what people are buying, they're buying your knowledge. You know how to solve the riddle that they're trying to solve, right? You know how to fix their problems. These are things that they
can't do on their own, so their gonna hire
you to help to do that. Well, the best way you can show that you have that
knowledge, that missing gap, is through creating
content, creating videos, creating podcasts that are basically generating a continual
flow of this content that shows that you are a
thought leader in the space, and you can have small call-to-actions integrated here and there, how, hey, you know what, if
you wanna dive in deeper, contact me this way or that way, so that they start to
generate leads for you, and they want to pay you to dive in deeper to investigate their business and how you can make it better.

Tip three is to set up some e-mail automation as a consultant that basically has a seven-part series, or a continual drip campaign that continually sends
information out to your prospects. Here's the thing, a lot
of prospects initially wanna try to solve the
problem themselves, right? They're gonna search for the problem, whether it's on Google Search, or they're going to see
something on social media that makes them think, like,
"Holy cow, here's some tips "on how I can improve
upon X, Y, Z problem." So, if you're creating a
content journey for them, this is a great way to
get them in the door and to nurture them. Seven tips on how you
can make X, Y, Z better would be a good call to action, right? And they would then subscribe, and opt-in, to start receiving those tips, maybe every week they get
an e-mail, with a video, or a short tip on how they can improve upon those things that
they're trying to solve.

If you create this content and then work on building
your subscriber list, through social media,
through e-mail subscribe call-to-actions on your
website, et cetera, eventually you'll have a really large list of people that are following
you, receiving your content. Well, in the content,
you want call-to-actions where they can always reach
out to you for a consultation, maybe a free consultation initially, and that'll give you an opportunity
to give them some advice that's specific to them, which will then lead to a potential sale. So here's an idea on
how you can get started, hopefully you take and run with it. Tip number for is to think of your FAQs, and what I mean by that are, what are the frequently asked questions that people ask you during
the consultant process? What are the questions that they have that make them think that they need to reach out
to a consultant, potentially? Write those down, right? Figure out what those questions are. This is a great way to have
a whole list of content that you can create.

You should have an FAQ on your website, but you should also have, really, think about doing a video, or an e-mail, for each of those
frequently asked questions. This is the type of content
you wanna put out there, but also it's a great resource, if you have an FAQ on your
web site to direct people to. This is really powerful to have because people have these
questions that they start with before they ever reach out to you, so if you can create content
that answers those questions, and get those out in the world, that's gonna lead more people to you, and you're gonna be more successful. Tip number five is to think
about what makes you different. What's your unique value proposition? What makes you the best
consultant for the job? What makes you stand out amongst other consultants
in your industry, right? What makes you different? Nail that down, right? That's so key, so that you
stand out in the crowd.

consultant for the job

Make sure that's clear on your web site, on your social media profiles, maybe within all the
content that your creating, you touch on that real quick
at the beginning or the end, that one piece could be really powerful in getting the business
versus somebody else. Tip number six is to make sure that you have a professional website that really tells your story
and makes you different, stands out in the crowd, and really is professional compared to the other consultants.

Yours is the best, right? Here's the deal, a lot of
people are gonna end up on your web site at some
point before they call you, or fill out a consultant lead
form to reach out to you. Whether they see you
initially on social media, or they hear about you from a friend, or something like that, they're gonna go to your
web site at some point, so this is a really important
piece to have right. Make sure your website makes it clear, what you do, the value,
your value proposition, your FAQs, maybe there's
a great video on there that tells the story,
case study statistics, this is your destination place. If that's really good, and make sure it looks really good on
the phone, on mobile, you're gonna get more leads,
more calls, and more business, so definitely invest in
a professional website. Tip number seven is to
leverage social media. Just like tip six, how you have to have a professional presence on your website, because that's something
people are gonna check before they reach out to you, it's the same thing on social media, they're gonna also check
your social media profiles.

They're gonna look at it, and what they're gonna wanna see is, is it professional? Does it look nice? Do you have followers or people
engaging with your content? Do you even have content? Is your last post from six months ago? Because that's not good. You're gonna wanna make sure you have a continual flow of content. What is that content? It's everything we've talked about. It's showing that you're
a leader in the space. You have valuable content, this is how you solve this problem, this is a case study
on this project, right? Here's an FAQ question
that's being answered, it's good stuff. If that looks good, this is
gonna check a box for them, and they're gonna reach out to you. Tip number eight, is once
you have your website really in place, and you have your content
that you've created, and you have your social
media looking good, you've developed a lot of reviews and you have those reviews
from your past customers that are posted online,
and that looks good, and everything feels like
its really, really solid, you wanna start investing
some money in advertising through multichannel advertising.

You're gonna wanna do this on search for your very best keywords. So what are people searching on Google when they wanna solve the problem that you can help them solve, and you wanna invest in
being on top for that. You also wanna have pages on your web site that are landing pages about that content so that they rank organically
at the top of Google so that you're catching people at the moment that they're looking. You also wanna invest in
multichannel advertising outside of search, so across social media. Figure out what your audience is, is it an audience on LinkedIn? Is it an audience on
Facebook or Instagram? Figure out where the audience is and invest some money in running some ads to get in front of those people that says, you know the ad should
basically make it clear, "Do you wanna solve this problem? "Click here.

"Do you wanna solve this problem? "Click here to get some
tips, to watch a video, to go learn more." That kind of a thing, right? Everybody knows what their problem is, and if they can see there's
a way to solve that, and if there's information they
can get for free initially, that's a great way to
get them in the door, and work them from there. So thanks for watching, hopefully these eight tips will get you started on
marketing as a consultant. I'm sure there's a thousand
other tips that I missed today, so please leave them in the comments. But if you liked the tips that I provided, please like the video,
share it with your friends, and follow us for more content
like this down the road. Have a great day..

As found on YouTube

Share this article

Leave a comment

Related Posts