Content Marketing For Small Business (3 Content Marketing Strategies)

Running a profitable, in demand, and value
providing small business is no easy task. There’s operations to watch over, finances
to control and customers to keep happy. So it’s no surprise that one of the most
important parts of building and growing a small business, marketing, is often pushed
to the back burner by mistakenly focusing all your attention on putting out the day
to day fires that come along with doing business in todays age. But sadly this short term thinking and focusing
on the urgent at the expense of the important leads to the eventual demise and ultimate
failure of the business. So what’s the solution? Well seeing as you can’t do everything,
the key is to focus on the highest value marketing activity for your business.

The one that will provide the greatest returns,
happiest customers, and position your business as the best in your market. And that strategy is content marketing. Which is why on today’s episode we’re
talking all about content marketing for small business, so you can focus on the best, and
ignore the rest. Hello and welcome, my name is Adam Erhart
and you are watching the Modern Marketing Show. Where we take different marketing tactics,
tools, tips and strategies and break them down into bite sized actionable clips that
you can use to immediately take your business to the next level. Focus on the best and ignore the rest. This simple motto may actually be the answer
to your busy, overworked, and stressed out business self. You see with more options available today
than ever before it’s easy to fall into the trap of wanting, or thinking you need
to do everything.

But everything just isn’t possible, not
to mention not a lot of fun, and not terribly effective as a simple look at Paretos principle,
or the 80/20 rule will clearly show that 80% of your results will come from just 20% of
your efforts. So the key then is to find the top 20% activities
that you can do that will provide those incredible 80% results. And the odds are pretty darn good that these
20% activities will contain some form of content marketing. Because time and time again content marketing
delivers more, and higher quality leads and customers than just about any other strategy
out there. It also builds long term trust, fosters relationships,
and increases the lifetime value of your customers, all of which add to your bottom line and make
business and life a whole lot more enjoyable. So with all that said, how can you get started
using a content marketing strategy in your small business, and do it as early as today? A simple task performed consistently will
outperform even the most complicated marketing funnels used randomly or given up on completely
when the eventual overwhelm and frustration kicks in. So the key is to start small, and build from
there.

And this means focusing on one channel and
mastering it before moving on to the next shiny object. When it comes to finding the best content
channel for your business the key is to take a look at your target market and try to find
the one that best aligns with their content consumption habits. Does your audience read blogs, listen to podcasts,
or watch videos? And where do they like to do this? On social media? Through email? Or by stumbling across it on their favourite
websites? Once this is done it’s time to match this
up with the channel that you feel most comfortable on.

Do you prefer writing over speaking? If so a text based blog is likely the best
channel for your business. Or do you prefer speaking over writing, but
are terrified of being on video? If that’s the case, then a podcast will
likely do the trick. Or, are you fine being on video and talking
directly to the camera, but the thought of sitting down and typing sounds like an absolute
nightmare? Because if that’s the case then a video
based channel is going to provide you the best results, and provide the most flexibility
in regards to repurposing and syndicating your content across other channels later. The key though is to find the channel you
feel most comfortable on so you’ll stay consistent and committed to your content marketing
strategy. Once you’ve found your channel it’s time
to find your voice. And this means identifying you or your businesses
unique selling proposition, or in simple terms, what makes you better or different from the
competition. A common myth is that you need to be funny
or entertaining or produce Hollywood style content that rivals the pros.

digital marketing

But this simply isn’t the case. The main thing to focus on is value, and ensuring
that your content helps, educates, and informs your market. Your customers don’t require that level
of content sophistication, but they do require answers to their questions, and solutions
to their problems. So focus on providing value, and being yourself
which together provide an unequaled level of authenticity and connection. So just how much content is enough? Well like most things in business and in life,
you get back what you put into it, so the more time, money, and energy you’re able
to dedicate to your content marketing strategy the greater and faster your returns will be.

But there’s something even more important
than just pumping out as much content as you can, and that’s focusing on being consistent. Because consistently and regularly producing
content over time works just like compounding interest by building up your audience, increasing
your perceived level of expertise, building massive trust, and creating a content database
that will continue to provide value for months and years to come. So the key here is to find the right level
of frequency for you and your business, and then do your best to stick to it, whether
this is once a week, or once a month, though once a week is a good place to start.

And don’t forget to always focus on quality
over quantity. And when you do you’ll being to build up
an incredible foundation of content that will make marketing and growing your business faster,
easier, and more profitable than ever before. So thanks so much for watching. If you enjoyed this episode be sure to subscribe
to the channel, give it a thumbs up, and if you have any questions, comments or suggestions
for a future video, be sure to leave them in the comments section below. If you’d like more content like this, then
head over to AdamErhart.com and sign up for the Modern Marketing Newsletter because this
is where I share my best tips, tricks, and strategies that I don’t share anywhere else.

Take care for now, and I’ll catch you next
time on The Modern Marketing Show.

As found on YouTube

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