Copyblogger – Content Marketing – Content Marketing Glossary

content marketing means creating and sharing valuable free content to attract and convert prospects into customers and customers into repeat buyers the type of content you share is closely related to what you sell you educate entertain or inform people so they know like and trust you enough to do business with you redbulls content marketing focuses on videos of extreme athletes they also happen to sell an energy drink people who are interested in extreme athletes may also be interested in an extreme energy drink publishes articles about personal finance that help attract people interested in that topic and this helps build their business content marketing can take the form of blog posts podcasts videos SlideShare presentations infographics and more if you're creative the possibilities are endless you

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