Der Nr.1 Fehler im Content-Marketing – Warum du deiner Zielgruppe, Nische & Marke treu bleiben musst

The number 1 mistake in … … content marketing, if you … … content for free on … … Facebook … … on Youtube … … on Instagram, in a podcast and the like … … is … … the following … … if … … publishes, and you … … becomes better known … … and you might also switch … … paid advertising, and more and more people are contacting you … … on social media, … … write you direct messages … … give you feedback … … then there is a very big one …

… danger, and almost fall into it … … all the people inside who … … free content … … publish regularly … … and that is that they respond to the demand from the audience … … quasi adapt, and no longer focus on … … the … … hold, … … what content marketing is for. What is content marketing for? Content marketing is there to … … the right ones … … attracting customers … … that means you think about it in advance … Who is my target customer? What kind of content … this customer would love to … … consume … … and then you publish … … content on this topic … … and only on this topic … … and the great danger that is out there … … there, the more popular you get, the more … … you absolutely consider … … always more … .. Hear voices from people who say … … Hey can you … … make content about it. Can you also contact us … … tell the following, etc. … … and the danger is simply that you will give in at some point … … and … … this apparent demand from the … … people who write to you the most … … satisfy, yes that you … … really go there and suddenly content … … publish who … … strictly speaking for your entrepreneurial …

… strategy makes no sense at all … Practical example of this … … my target customers, … … and these are most of the customers, with … … whom we work together who are … … between 35-45, … … are … … either already self-employed with an activity … … in the area of ​​those in need of explanation … … services or are managing directors … … from classic service providers, e.g. online and offline. But that's the age group: 35-45 … … plus-minus 5 years upwards … … and downwards too. But let's say at least 30 upwards … … and now I am, for example, as … … Andreas Baulig or Baulig Consulting or Markus, … … we are just so present … … that we are also doing a lot on social media …

… get feedback from people who … … are not in our target group now, … … so specifically for example people … … maybe early 20s or even 18, etc. … … and whenever I have a … … do a Q&A session on Instagram. … … whoever follows me knows … … I do question and answer sessions there on a regular basis. I get … … every single time … … a question about: Hey, what would you do if you were … … and I can understand that … … that people ask me that because I'm so present … … because I also make great content that … … which is also interesting regardless of age theoretically … … but I'll answer these questions … … never … … I do not answer them. Why? Because I don't have any more people … … want to intensify … … to ask me these questions … … because I don't want to do any content … … that is potentially interesting for people … … at the beginning, because that's not my target group … … my target group are people who are already entrepreneurs … … who want to do real business … … who are not just at it … … to start something on the side … … we also help people who are …

… start, but that's not our focus … … and I would like to … … and we do that actively … … only publish content … … that is relevant for people who already … … "are in the game" … … and they already … … are years older again … … than what I got in terms of feedback … … get there on social media. Because what if I suddenly asked these questions … … would give in … … then I would … … on this channel now any … … make content, e.g. like this, … … what if I now again … … 18 what would I do … … or if I were to start from 0 what would I do … … or how to be successful, 5 tips … … on the subject of personality development, … … so 0-8-15 nonsense content … … of absolute beginner questions … … which I am not interested in purely in terms of content … … still interest my customers … … because they are beyond the stage … … and then my target group would … … suddenly start improving … … and that is the danger if you … … social media makes that whom you … … gives in to demand … … of people who are just loud … … Yes the, … … where the feedback is really frequent … … and most of them are … … younger people … … who use social media, which is also less … … are afraid to …

… who are more likely to write to you … … these are more and more younger people, but … … if you adapt to the situation now … … of what people ask of you where … … they say: Hey, add some content … … add content to it … … because I also get questions: … … Hey can you do some content … … turn it into real estate, you have a real estate company. Yes, I might even have a … … larger real estate portfolio than … … than most people who somehow … … do real estate coaching … … may be. … Still, that's not my audience … … and that's why there is also content … … that's why our content is hyper-focused … … only intended for people … … the … … are coaches, are consultants, trainers, experts … … service providers, managing directors of such companies, etc.

… … who want to scale. And that's what our content is about. And you will … … from me not this … … see personal development content … … even if I might have more to say about it … … than the people who make this content … … you won't get to see it from us. There is some of it in training with us, among other things … … but you won't … … see published … … on YouTube, you won't get it … … see it in podcasts because that … … is not the content that we want to put out … … to our target group … … to draw attention to us …

digital marketing

… that is the great danger. And I just see a lot of people … … also a lot of great people who … … really, just because sometimes … … 10.20 people ask questions in a certain direction, … … can you do the content on the topic? This demand then … … to satisfy … … and … … thereby … … watered down the brand essence … … and you don't want that … … because if you … … building a stable brand … … then you really only care about one target group … … you only publish about this one … … target group so that your expert status … … in this target group … … is 100% clear … … and that is the great danger … … that is, when you start building a podcast … … when you start a YouTube channel … … build, build Instagram … … on a grand scale, maybe even … … with its own social media team.

Be careful not to drift … … in some 0-8-15 stuff … Be careful not to water down … … that is a huge mistake that … … tons of people make … … and that is a very big danger. The … … is the subject of content, for example … … the same danger threatens you … … by the way, if you have an offer … … develop. There are always people who say: Hey can … … you don't even take a course on XY … … people ask me: Hey can … … you take a course on these … … topics that I just mentioned … … that's even more stupid … … not just to publish content …

… and to dilute the brand, but … … wasting his time suddenly again … … to generate products, because that really takes … … Long. Then you also launch products in this area … … suddenly, you have to take care of the customers … … and sooner or later … … suddenly you are no longer an expert on a topic … … but one of many 0-8-15 providers … … the offers have in 5,6,7 areas … … and you really don't want that if … … you want to build a solid business. So … … that's the bottom line, so … … adapt your content to the target group … … and let yourself be by … … voices from the target group … … who are ricochets … … don't get confused and keep the content focused … … on your topic … … that is the important thing. So if you like this … … like this in your … … want to do business if you … … want to avoid dangers like this one … … if you don't want to make mistakes, … … if you really want to scale … … without getting tangled up … … then I recommend you … … apply to us for a free … … First meeting on the website www.andreasbaulig.de. We help coaches, consultants, service providers … … regardless of whether you are already doing social media with content or not, … … we help you to get to a new level.

We have … … probably more than ever … … got other people in Germany to work in this branch … … to achieve 6-digit annual sales, … … to achieve 7-digit annual sales … … and I'm sure in 2021 at the latest … … we will also have our first customers … … those with coaching / advice … … and training started at 0 and on … … 8-digit annual sales to come. We ourselves make over 20 million this year. € … … net sales … … with what we do and … … we know how to do it, know how to do it … … works and we can help you … … www.andreasbaulig.de if you want to avoid mistakes like these … then book an initial meeting with us and we will show you … … how it really works … … Until next time. My name is Maria Strehl. I am Anna Franziska Müller-Hoffmann, … … together we do make-up artists, … … cosmetic studios, make-up artists successful. Before the coaching I was a make-up artist … … quite normal in the commercial sector …

… and … … together with Maria we always wanted … … helping others to be successful in their business … … and since we also have the background, of course … … and knew how difficult it is for many … … we thought that we would do this on a certain … … want to create a basis but also need a background. I'm a beauty photographer and we have … … noted together, the industry is running … … hold something wrong. Yes, many do not even know how to … … can market, they can do make-up well … … but don't market yourself. So we are now really extremely structured, … … we also work more systematically … … and we sell more expensive, we … … qualify better and faster … … and we are more automated, … … what used to be a lot of work is now getting easier. First of all, we feel natural … addressed by the Bauligs themselves … … from the team and the support … … in general it's just really great … … and … … yes everything is given, it is explained very well, …

… it's a good guide to really … … there too … … to get by with less or more technical knowledge and … … so it was actually a good decision for us, … … to be guided and guided there. There are some in the industry, but the … … Buildings are easy for us … … the best. Yes, our best monthly sales … … was € 30,000 … … and we're at it right now, too … … to increase and of course to keep it constant..

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