Hello everyone. I'm Simon Cunningham. Welcome back. If you are an entrepreneur or entrepreneur Content creator who wants to upgrade and Redirect their content marketing strategy. Then this video is for you. Have you ever wondered the difference Between B2B and B2C for content marketing How does it affect your content strategy? Is your business B2B B2C or both? Your answer will be determined What is your content marketing is Your content strategy should look like. By End of this video You will clearly understand the differences And why do you need to customize your content. You will also learn what to include in a file Content strategy depends on whether you are It is a B2B or B2C company. If that's all It looks good for you to keep watching. Let's get it in. Remember if you liked what I am sharing today and They watch on YouTube Please give this video a like and subscribe.
So YouTube will show this video to more People also hit the bell button to be You are notified when new videos are dropping every week. Well let's go. First we'll dive into a file The main differences between B2B and B2C Marketing. What is B2B Marketing? It means marketing between companies and businesses Marketing. Business products and services It is marketed to other companies. For example, Salesforce promotes a Productivity of other firms So the target customer is the other Business. Or you may be a coach directly Trains other B2B business owners Marketing.
The sale is often longer than B2C And you are dealing with rational motives Buyers. What is B2C Marketing? B2C Marketing or From business to customer and marketing too Different. Final sale directly to the customer. It's an emotionally driven purchase where a The customer is looking for goods or services To meet an immediate need. B2C sales Shorter course. For example buying new Telephone. You search for phones and compare prices And buy. Usually users Complete the purchase inside The first few hours or days of becoming Knowledge of a product or service. Some Businesses can be B2B and B2C. For example amazon The world's largest retailer is a great site B2C example except that also contains B2B Business. Now let's dig a little deeper and look In essence the differences between B2B and B2C content marketing.
Get deep Understand these eight core Differences It can have a huge impact on me Content Marketing Success. Intention number one. B2B brands focus on Thought leadership. They use content to build brand authority Establish thought leadership. Decisions are harsh and rational Based on who can meet their needs And who they trust. Brands that do Correct focus on answering questions and Produce valuable content for them The audience. Instead of just paying the content for Order it. 75% of global business Managers Tell them why they're looking for business Content is the search for ideas Content is intended for building Your authority is necessary to establish yourself Before the competition. If the potential customer knows a Brand name acknowledges your authority, They move through the buying process a lot More quickly. They skip the search stage as it moves Direct recognition from the need for comparison Options. Which makes it a much faster route to resolution. Right Content Marketing It puts your business at the top of the list. B2C focus on emotion. Yes, he thinks leadership can play a role in Marketing mix, but if you think about it Have you decided to buy a new pair from Nike shoes instead of Adidas Because you think Nike has a better industry Knowledge? Probably not.
B2C is different Motives And emotional motives. These customers tend to buy with The heart is not their head. It is an emotional response. When they feel They can trust you when purchasing The process feels natural and reassuring They think a good buy So they do that. Second audience Targeting and personalities. Both B2B and B2C Companies need to consider their target Audience when crafting their content Marketing campaigns. B2Bs use a small scale. A group of characters. In B2B marketing, you are It usually focuses on a small group of characters They all value the same thing as trends Data and return on investment. Not telling you It should not attract or encompass feelings Tell my stories. You just need to backup it with some data. B2C uses many different personalities. In B2C Content marketing that targets your audience And buyer personas are more complex.
You need to split your content to resume Each figure has a buyer Then create content that addresses them And their emotions. This can be done by telling stories Reliable and relevant. Number three Trademarks and messaging. B2Bs focus on Relationships Whereas branding is essential in B2B Marketing world What is more important is your position Your branding and relationship building. B2B marketing message is based on value Services. And trust. To drive B2B brand recognition Businesses must have a clear vision Display consistency and reliable Delivery of products or services. B2B content is marketed through The methods used by companies like LinkedIn Industry publications and trade shows before Coronavirus disease. In contrast to B2C content The marketing you need to set your priorities Message. B2C Content Marketing About Brands and Quickly establish customer contact. Number one priority emotionally Communicate with the customer To motivate them to buy. B2C brands need to Make their own quality experience The customer has a chance to create Fulfillment.
For example, if you have a bad website Experience shopping with a single retailer afterwards The time when you would choose someone else to buy Usually there are no second chances. Four channel number. Decide which Channels to use to market your products or Services will depend on whether you are one B2B or B2C. B2Bs have limited channel opportunities. A B2B branding needs to be looked at carefully Where their audience achieves the best Use their advertising expenditures. Linkedin Ads give businesses a way to get Facebook messages are highly targeted Business buyer. HubSpot and Linkedin have files Create a directory to help businesses Create converting ad campaigns. Click on the link in my video description To download the guide.
On the other hand B2Cs have unlimited channel opportunities To reach potential clients. Advertisement And original content on social media Popular location networks and geotargeting All applications will reach your target audience. The challenge is narrowing it down to any The channels your audience prefers and focuses on That. So we're halfway there now, let me know If all this makes sense in Comments below. I really want to hear your notes and Comments on this Fifth figure. File format The content that really needs to be created It does not differ between B2B and B2C companies B2Bs create content that teaches. Not surprisingly, B2B buyers prefer content This is useful and convenient for 70% of B2B The number one source for buyers is through prof Brand website. 67% online search and 53% social media Social 47% posts, 41% email and 33% Positive word. The takeaway here is the focus of presentation The information on your website that addresses All stages of the buying journey. White papers must be included in the content Infographics blogs and videos. B2Cs are used Real-time and planned marketing. B2C brands are likely to be attracted to Target audience using social media Real-time, user-generated content Marketing.
This is the type of marketing where you are Action interacts rather than planning or Planning for months. Number Six Content Strategy. B2B companies need to think about data and Return on investment. What matters to buyers are the numbers And the tangible numbers that you can provide. You submit your content must answer What, why, and how do you work Processes. What wins in the business The environment is difficult data and not emotions, however Don't forget storytelling as well Especially useful if it is supported by Facts and Figures Testimonials Demonstrate a return on investment. When I was Develop your own content marketing strategy Consider including data on your website The content on your blog and on your social sites The media. For B2Cs, consider storytelling Style B2C environment You are strongly appealing to the buyer Emotions.
In your content marketing Think about how to handle Desires and needs of the audience Everyone likes to feel special. Think about how this was created for Your clients. Customer number seven Relationships. For B2B, create one-on-one relationships. The road to B2B trust building The buying process does not shorten, Companies need to focus on building Leading personal relationships Long-term action. A top priority for B2B Companies generate leads as well Repeat actions and referrals. To do this You need to develop honesty and purposefulness Relationships with your clients. On the other hand, companies embrace B2C Transactional relationships. It's all about getting to the bottom line. Cuts! Your content marketing strategy focuses on Sell the product But that doesn't mean you don't have a Relationship with your customer It's just the least personal. And finally the number Eight decision-making process. B2B has a file Long process. B2B companies rely on A. Often small group of decision makers It is a specific individual. Your content It should be in front of the right The individual who has the power to make the decision Whether you want to deal with you or not.
It is often a sale For a long time and they will perform dramatically Research before buying. In B2B Decision-making process The stakes are high. In return B2C marketing is fast. In Marketing to B2C clients You often have one chance to catch Attention. Depending on the cost Buy After the research phase They quickly move into a purchase. So here you go. We did it Hope you clarified some of the The main differences between B2B and B2C Content Marketing And Really How Important It Is It is narrowing people and targeting them They are more likely to buy from you. While some processes and methods Used for B2B and B2C marketing are different There is also some overlap so don't be Afraid to try new styles of Marketing to generate more leads And sales. I'd also like to hear from you. Are you targeting your content marketing Strategy, depending on if you are one B2B or B2C? Answer Yes or no in the comments below. I really love to hear from you.
While waiting for a video check next week From these two videos I have here. All my Content is about content marketing and how To grow your business through marketing. So definitely check these two too. If you like what I share with you, Please remember to subscribe and make well Make sure to download My Vital No-cost Marketing Tools Handbook 2021. It's free, and it's at the link on the Description box below. There you will also find a link for this Video Worksheet.
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