Digital Marketing Agency Reveals The 7 Biggest Marketing Mistakes

Hi, This is going to be a presentation about
the 7 biggest mistakes in digital media marketing today and how to increase your leads and sales. The first major mistake most businesses make
is once their website has been built they automatically think it'll be found on Google,
the phone will ring and email enquiries will just happen. You do have to market the site
on social media, on blogs and Youtube etcetera I know a lot of people are aware of this but
we've been building lead generation websites for almost 9 years now and more often than
not it's not something that automatically comes into a business owner's mind and not
every page will be found on Google it's just not the case because at the end of the day
you have to make sure that the page is at indexed by Google which is basically found
by Google to enable them to be ranked and so that's not an automatic sequence it has
to happen over time with marketing and finally foundation is the on page optimisation which
is search engine optimisation but it's like putting the floor in of a house it is essential
to the success and the future it's not the only thing you'll have to do so don't be fooled
by any company that actually says that the only thing you need is on page optimisation
but it is extremely important.

So mistake #2 is search engine optimisation
where companies blatantly offer the service of being found for 50-100 keyword phrases
and telling you that it'll make your money and get you leads this is a typical approach
from a SEO company with very little or no little focus at all on website conversion
their sole focus is getting you found and ranked but what they're not telling you is
what are the chances of them actually then converting into sales or leads and typically
they'll take at least 6 months probably 12 months in many case depending how competitive
the word is to be ranked and it all depends on the competition. So please do not be fooled
by these offers of multiple phrases being found on Google it's about what's actually
gonna convert into sales or leads and it's quality not quantity.

Mistake #3 thinking that a web developer knows
how to create a conversion and lead focused website they make nice looking website sort
of functional most of the time and that's what they're good at they're generally not
conversion experts or SEO experts and internet marketing experts and they're certainly are
not typically professionally developed in advanced SEO psychology,eye tracking and Google
Analytics strategies. Mistake #4 is that just to think that social
media is all about likes and posting content its is still typically something that people
are very focused on and yet it's about sharing comments and finding influences in your target
market and looking at the analytics to see what time in a day your posts are being shared
and looked at etcetera etcetera it's a big topic for another day but another key point
is to take followers off of social media as soon as possible by building up your email
database by giving something away for free electronically that basically solve the challenges
and frustrations of your target market and then that's in your control not in Facebook
or anybody else's control and then you need to send followers from social to your blog
and then to your website because it's about building a ladder of intimacy you don't have
much space on social media so you give them a snippet of information you create a curiosity
you send them to your blog that's where you inform them more about educating them on what
you do but not hard selling it could have a soft sell but then send them to the website
by that time they got to know like and trust you a little bit more and therefore you got
a much better chance of contacting you or buying something from you.

Mistake #5 is that phrase "50% of my marketing
works I just don't know which 50%" and it's about tracking your offline marketing to unique
pages on your website as well as the online world because you should create something like
a free electronic offer on a unique page on your website that you can track that's only
been created linked to an offline advert for example whether that's a newspaper whether
that's a brochure whether that's a postcard it doesn't really matter send them to a website
where you can actually track the success and at least for those who opt in to your offer
you can follow up with them and it's also about understanding the percentage of people
who are actually searching on a smartphone and you find that on Google Analytics because
you're almost assuredly find that your bounce rate is gonna be much higher on Google analytics
means they don't click on any links and leave your desktop site because they don't get a
good user experience because they're looking at it on a smartphone and there's too much
information it's too large and then finally as far as mistake #5 is concerned you must
set up goals in Google analytics most people I see don't do this and it is a huge mistake
because it's I mean something like 50% of all Google analytics is not gonna be that
effective if you don't actually set up goals and what are goals it's simply means setting
up when people contact you via email for example how long they spent on your site how many
pages do they read do they download your PDF do they opt in to your free offer are they
watching your videos for a certain amount of time it could be a variety of different
goals but it;s extremely important and you put a value to this as well otherwise what
are you doing for online marketing you don't know what's exactly making a revenue for you
this where the rubber meets the road.

digital marketing

Mistake #6 thinking that a large company has
all the answers to help you succeed online yes they do have a very very flashy brochures
yes they're good at marketing and yes they have good salespeople but does this mean that
they actually understand all the answer to how each part of digital marketing works together?
more often than not each department in a large company doesn't talk to each other about the
different sectors of search engine optimisation or blogging or social media or Google Analytics
on mobile and so they really invest the time needed to actually get you successful or is
it more a churn and burn process where they come in they offer? something relatively cheap
make it look great but ultimately don't put the time in to it because their number's game
is all about getting more and more people through the system and they don't follow through
in the way that you should have that focus in our opinion so and the other point is how
experienced in integrated digital marketing are the employees? they might be focused on
SEO search engine optimisation they might be focused on pay per click but are they looking
at Google Analytics alongside that as one example they don't tend to be advanced and
experienced in multiple parts of internet marketing and that's really the point.

And then finally mistake #7 thinking there's
a quick fix to make you successful online integrated digital marketing is the answer
to getting more leads and sales let's make no mistake it is a business online yes you
can generate leads and sales relatively quickly using such strategies as pay per click but
you need to create a very successful website first in terms of preparing your website fro
success using marketing copy looking strategically at what you want to achieve and making sure
you have Google analytics in place and then promote with Google Adwords yes for 3 months
find out what' works and what doesn't work in terms of keyword phrases and then if you
wish to follow through with search engine optimisation you are only focusing on the
select words that you know makes you money instead of wasting 6-12 months to find out
that yes you've been ranked fantastic when you're not actually making any sales from
it.

I hope that's helpful we do have a free offer
on our website and on our blog I should say about the top 7 free tools to actually help
you generate more leads and sales we also have for a very very limited time a free integrated
digital marketing review only to a maximum of 5 people a month so if you'd like to take
advantage of that please contact us and we'll speak to you soon.

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