Digital Marketing Benefits | Why You Should Promote Your Business Online

We live in a digital world, which means Internet
marketing is more important than ever for businesses. If your business doesn’t have an online
presence, you’re missing out on valuable interactions between you and your customers. And on top of that, you could be losing business
to your competitors. If you’re still not sure whether or not
to bring the Internet into your marketing strategy, I have 4 reasons why you should. Just to make sure we’re on the same page
here, I’ll quickly go over what Internet marketing is and what strategies are a part
of Internet marketing. What is internet marketing? Internet marketing is the umbrella term for
a bunch of online strategies that help promote a business online. You can break it down to a ton of different
strategies, but some of the most basic aspects of Internet marketing are:
Search engine optimization (or SEO), which deals with optimizing your website so it shows
up in search engines Pay-per-click advertising (or PPC), which
is online advertising that you only pay for when people click on your ads
Social media marketing, which uses social media to engage with potential customers
Content marketing, which is creating written content, videos, photos, graphics, and more
to engage with your target audience.

So I’ve laid the foundation. Now let’s build on it with reasons for why
you should use Internet marketing. Why internet marketing matters for businesses Internet marketing reaches people when they’re
looking for information With traditional advertising, your billboards,
radio ads, and TV ads are seen and heard by a lot of people…with a good portion of the
audience not interested at all in what you’re pushing. It’s not targeted very well With Internet marketing, you don’t have
to push. The goal is to have the content, the landing
pages, the product pages, the videos, etc. ready when people want to find your business
or something your business offers. So say you have an ecommerce store that sells
car parts, and you publish a helpful guide that helps match people to the right part
for their needs.

Someone looking for advice on what car part
to buy finds your guide with a quick Google search and at the end sees that you have the
exact part they need. What a coincidence. Your business was in the right place at the
right time and ended up getting a sale because you used Internet marketing to have content
on your website that converts. Just magical. You can engage people at every stage of the
buying process With internet marketing, you can reach people
at the beginning of their journeys, all the way to after they’ve made a purchase. We like to use the digital marketing funnel
as a way to gauge where people are in the buying process. Start at the top, or TOFU…not the food.

At the top of the funnel, people are in the
awareness phase usually looking for answers to some general questions, like, “What is
a muffler?” or “How do I change my oil?” You might not immediately get a sale from
a TOFU customer, but you do get your brand in their minds. If you have the resources a TOFU customer
needs, they’re more likely to trust you and come to you when they’re ready to purchase.

Next, we move to the middle of the funnel,
also known as MOFU. In this part of the funnel, customers are
considering their options, and it’s your job to help them make the right decision…hopefully
ending with a purchase from your business. So maybe someone’s not sure what type of
muffler their car needs. If you have content that goes over the benefits
of different types of mufflers, that’s a big help in their search. You can also use remarketing to get ads for
mufflers in front of people who are actively looking, helping your brand stay top-of-mind. And then finally, there’s the bottom of
the funnel (BOFU for short) where people are ready to make a purchase. Things like testimonials, reviews, and case
studies can help guide people through the rest of the funnel. They should give people confidence in your
product or service.

digital marketing

So maybe someone’s almost ready to buy a
muffler from your company, but they’re not sure about the quality. They see some positive reviews on social media
and a case study about how your mufflers last longer than the industry standard…and finish
their purchase. If someone doesn’t completely make it to
the purchase stage or starts a purchase but jumps ship halfway through, you can still
use remarketing ads to remind them that your business is there for them. Maybe they got to the final price and it was
too much, so you serve them a coupon code or share a special sale. With some key touchpoints, your business can
guide people from awareness to purchase. Data lets you adjust campaigns for maximum
effectiveness The beauty of Internet marketing being on
the Internet is that you can take advantage of the data from each of your campaigns. In the research stage of your strategy, so
many tools exist to help you find the right keywords, look at your competitors’ data,
and put together the best action plan.

Once your campaigns are in place, you can
see which pages on your website are driving the most conversions, which ones are causing
people to go elsewhere, how effective your ads are, how many people are looking at your
social posts, and so much more. Plus, if you see that your strategy isn’t
working, you can make adjustments. Maybe your blog post would be more effective
with a different headline, or your bids aren’t high enough for your social ads. After the end of your campaigns, you can take
a look at all of the data that has come in and make informed decisions about where to
take your business next. Internet marketing works for your budget If we’re talking digital ads, you can set
a budget and choose a bidding strategy based on your campaign goals so you see the best
results for your business.

With a platform like Google Ads, you can even
use smart bidding to automate the bidding process. You can choose from options like target cost
per action, target return on ad spend, or maximize conversions—depending on how much
data your account has with the platform. Things like SEO, content marketing, and social
media management don’t necessarily have an associated cost unless you assign a value
to how much time you spend on them or purchase any tools. Of course, hiring a digital marketing agency
to do SEO, content marketing and social media management comes with a cost, but it definitely
saves you time since a lot of work goes into each strategy.

Nonetheless, all of these strategies can pay
off in the end. And that’s it for why you should use Internet
marketing. The Internet marketing umbrella is huge, and
while you don’t have to take advantage of every aspect, you should at least do some
form of Internet marketing for your business. It’s proven to drive business growth and
generate revenue. If you decide to partner with an agency for
your Internet marketing, don’t hesitate to contact our team of experts at WebFX. If you liked this video, give us a thumbs
up! And subscribe to our YouTube channel for the
latest in digital marketing. See you soon!.

As found on YouTube

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