Facebook Watch vs. YouTube | Which One Is More Important for Video Marketing?

everyone is Neil Patel here I'm here with Adam from viewership I guess today we have another Q&A Thursday again if you have a comment or a question and you want to answer it on a Q&A Thursday video leave a comment below and we may pick it for next week's video so Adam what's this week's question this is your best opportunity to get your questions answered by Neil I'm reading every single one of your comments so make sure you do that this is from Dion and this is outstanding content Neil quick question though how would one access Facebook watch Facebook watch is available to everyone if you're on Facebook and you want to just go watch videos like Tom versus time it's amazing I don't know how many of you guys follow this Super Bowl his team lost but you can end up going and watching amazing content kind of like what you find on YouTube but on Facebook right if you want to leverage Facebook watch and have your own videos on there yes you can submit them eventually be open to everyone but right now it's an application process in which you have to apply to Facebook get permission and they'll either select you or they won't but it's a great way to get out there what happens with these social networks is they do whatever they can to crush your competitors for example are you on Instagram a lot yeah Facebook wanna crush snapchat what feature that they add on Instagram the story that's right yeah after they out of stories to Instagram whatsapp and even Facebook web to snapchat out I don't I don't use snapchat at all anymore some people still use it as snapchats growth died down their stock died still around they still make money but their growth just got crushed by facebook facebook is now trying to go after YouTube YouTube has evergreen video content kind of like television shows they want the same thing on Facebook YouTube is one of the most popular social networks so Facebook's doing something in which hey we want more of this content if you submit it will be very favorable in our algorithm in which we'll give it more views more engagement we'll push it up to the top of people's newsfeeds this is when you want to start pushing out content on Facebook or any social network the moment you see they're trying to compete with someone else and clobber them that's when you want to be like okay they lack this kind of content they want more of it let's go and submit all that type of content to this social network and right now that's specifically video content eventually I believe Facebook will start getting into audio content it's not there yet YouTube isn't really there yet with audio content either everyone wants a visual but podcasting is growing so fast and voice search is gonna be the new wave although many of you guys don't care about it I can see when I write articles on voice search or I do podcast episodes the listens or the readership is a lot lower on those but that is the future you're gonna see these guys competing for that well watch the analytics on this video see if it just died there you go so what I would do if I were you guys is if you're trying to get the most amount of views on your videos don't you submit it to YouTube submit it to LinkedIn because they're lacking video content and they're really pushing it hard and same with Facebook go after Facebook watch try to get your videos in there you'll get a lot more views in addition to that promote your videos to your email list promote them to your other social profiles you can Instagram yeah even Instagram shorten them that's right I'm like though absolutely probably Instagram you can't do long videos what is it 2-minute Kasich's 60 seconds 60 seconds so maybe you can shorten them to 60 seconds on that the end be like hey go check out my YouTube or Facebook for the rest of the video or you can end up doing like 5 60 second videos and then eventually people will have to watch through all of them to get the full story or the quote-unquote full video right but again if you want to leverage Facebook watch there's not much you need to know as long as they're the underdog they will push whatever they can to your videos to get you to put your content on Facebook over YouTube or what's probably gonna happen is you're gonna be leveraging both they just want to take market share away when it comes to promotion catchy headlines are good make sure you're clear with your text and the way you speak because they will start looking at audio files and using the words as keywords to eventually figure out hey when people are doing searches what videos should be make sure what descriptions you always put long descriptions or transcripts and all these options will change as YouTube or Facebook watch gets more and more popular and as they develop it more but it's the basics keywords clear and tax mention the keywords within your video so we mentioned Facebook wat Facebook watch many times which means it's not only gonna rank on YouTube but if we're on Facebook watch will get more traffic therefore those terms transcripts consider translating your videos in multiple languages and doing subtitles we've been doing a lot of tests on this lately it's not competitive in other regions but the majority of the population in the world doesn't speak English so make sure you do that as well and just follow those tips you'll do well if you have any more questions leave a comment below we'll all be there to answer it if you have another question that you want answered on the Q&A Thursday video leave a comment with the question maybe we'll consider for next week's hopefully we will and we look forward to helping you out thank you very much for watching make sure you subscribe or like the video


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