FREE Resources to Learn Marketing in 2021 | Digital Marketing Courses and Certification

– Marketing is booming
and you can make a killing as a professional as a marketer. But if you're trying to learn marketing by just Googling stuff, things
are going to be very confusing. You'll get conflicting advice
from different websites and you're just going to be like, "Oh my God, I'm going to give up." So today I'm going to break
down the best free resources for you to learn marketing so
you can hit the ground running and jumpstart your marketing career. Hi everyone, I'm Neil Patel and
today I'm going to break down free resources to learn marketing in 2020, digital marketing courses
and certifications.

(light music) Before we get started, make sure you subscribe to this channel and if you're on YouTube
click the alert notification that way when I go live
you'll get notified. The first place that you
can learn online marketing is Google's Online Marketing Challenge. This is a course that's probably one of the most comprehensive
out there for beginners. Not only does it give students
a real world experience into marketing, but it also
offers a global academic panel which is essentially modules
that cover various aspects of digital marketing that are taught by top academic panelists. Students then get to work
with nonprofit companies to build online advertising campaigns. They're given a budget of $10,000. Students compete to show off
their best advertising skills, which isn't expected to be
much as this is for beginners. However, it's important
to note that this option does have a competitive angle. It isn't just courses, it's actually applying
what you've learned. The next one is Social Media
101 course by Constant Contact.

This course essentially
teaches you step-by-step on how to build your social media presence across various platforms, using what you learned on
channels like Facebook, Twitter, LinkedIn, Pinterest,
Instagram, Google My Business, Snapchat and even YouTube. This course gives a lot of
practical value to students by giving them examples of lessons as well as offering how-to
guides and glossaries. The best part, the tool
is completely free. The next one for you, HubSpot Academy. HubSpot Academy offers
digital marking courses in nearly every subject,
even allows you to get a certification when you're
finished with the course. That'll look great on your resume. From advertising to growth marketing all the way to website design,
HubSpot offers a plethora of different design courses for
digital marketing beginners. They offer many different
forms of teaching including guides, webinars and even provide different
marketing templates, like social media editorial
calendar templates.

The next one for you, Google Skillshop. It's Google's official
platform where you can learn how to do marketing
using Google's products like Google Ads, Waze, Google Analytics and Google My Business. You can essentially
learn how to run paid ads on Google's platforms like
search, display, network, their mobile ads, while you're
learning how to do marketing for local businesses
and measure the results within Google Analytics.

digital marketing

A good example of this is you can learn how to
run ads within Gmail. Right, Gmail has a ton of
users but very few people in marketing run ads on Gmail versus running it on Google search. It also has training ranging from introductory to advanced courses, so it can be helpful whether
you're just starting out, or you already have some experience. You can even get a certification
from Google itself. I've seen quite a few companies love this and find value in it, and again,
it helps with your resume. The next one, SEMrush Academy. A lot of people use SEMrush as
a SEM content marketing tool but many of them don't know that it goes above and beyond the basics.

There's tons of other features in there like they'll even tell you
traffic that a website has, demographic information and
the list keeps going on and on. Their training offers both
basic and advanced concepts so it works for both beginners and pros, they can all benefit from this. It's just not about SEMrush, they don't just constantly
promote their tool, it includes things like
technical SEO, link building, queue research and content marketing. It's free and they offer
certification as well. The next course for
you, Facebook Blueprint. This is Facebook's official training that'll walk you through
some of the different topics on marketing on Facebook and Instagram. It ranges from creating ads to managing your Instagram
business account. Much like some of the
other sources I've shared, this platform is great for
beginners and advanced marketers where they can learn a lot because Facebook really
goes into the nuances of how to use their platform. It also offers a
certification, which again, is great if you're looking for
a job for any other ad agency or any marketing position
within a corporation.

Copyblogger also offers a course, it's called Internet
Marketing for Smart People. Copyblogger has been
around for a lot of years, they have a lot of high quality content on blogging and content marketing. It includes cool things like
direct response copywriting and coming up with offers that you can sell to your audience. It will basically give you a framework to start an online business from scratch, covering a lot of the marketing techniques that weren't necessarily covered in any of the other
courses I talked about. So it's definitely worth checking out. In conclusion, my honest opinion is, there's a lot of courses
that are worth it, but the ones I mentioned
are some of my favorites that you don't need a spend a dollar on. They're effective, they're great, they offer a lot of benefits and they'll help you
throughout your journey in digital marketing, especially if you're looking for a job.

Now if you have any questions
on any of these courses or others, leave a comment
below and I'll answer it. If you enjoyed this
video, like it, share it, subscribe to the channel. I'll see you soon..

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