When you do any Google search, what do you
usually find at the top? It's some sort of article site or blog site
or news site. In other words, text ranks better than any
other form of content on Google. The real question is, how long does it take
for content marketing to really work? I wish that I could say that you could write
a blog post and within the next month or even two months you're going to start getting rankings
and traffic, but that's not the case.
The answer to this is really simple, how long
does content marketing take to work? It's two years. Now NeilPatel.com, the first time I when I
launched it in January 2015, by that point I've already published a few blog posts, it
was early on, I started getting 9,000 visitors a month from Google. Now if you fast forward to January of 2016,
I was at 88,000 visitors a month from Google. Almost a 10X increase. Now if you fast forward to January 2017, my
search traffic went up to a bit more than 400,000 visitors a month. It's not a 10X increase from the 88,000 but
it's still a substantial increase. Why does it take so long? It's not because I'm cranking out tons more
content each and every single day between January 2015 and '16 and 2016 to '17.
It's actually because it takes a long time
to rank a post in Google. Google looks at a lot of factors, such as
how detailed is your content, how many social shares is it getting, is your content getting
more back links over time? This kind of stuff happens naturally and as
your content gets older, it starts doing better and as these metrics improve over time, your
rankings will. If you're going to get into content marketing,
just think about my stats. From 9,000 to 88,000 to over 400,000. Took a solid two years before I saw results
and keep in mind, I hate to say it, but I'm probably a better marketer than most people.
Now I'm not saying that means you won't do
well, I'm just saying it takes time. Don't expect amazing results within a few
months. Sure, every once in awhile your content may
go viral on Facebook or Twitter and you may get a big increase in visitor all of a sudden,
but it won't be consistent. Your most consistent traffic is going to be
from search engines and it takes roughly two years to have consistent traffic from Google..