wouldn’t it be great to curate your facebook
video content in a way that keeps your audience on your facebook page longer watching every
single video you’ve created a facebook video playlist lets you create a netflix style video
content that skyrockets your video views and keeps your audience engaged i’m sure by now you’ve
heard all the juicy news about video marketing and why your business needs to be on that bandwagon
like yesterday but just because you have some spanking awesome videos on your facebook page
doesn’t mean your audience will actually watch them consumers are lazy we want the work done
for us we don’t want to jump through hoops to find what we’re looking for or not looking for
because we don’t know it’s a problem for us yet even if we do find all of your facebook videos we
haven’t a clue as to what order to watch them in if there’s really any order to watch them at all
that’s why a facebook video playlist is absolutely essential when it comes to your video marketing
strategy if you’re new around these parts welcome my name is sarah i’m a facebook strategist
and on this channel i teach creative entrepreneurs and online business owners how to up level their
business using facebook and chatbot marketing so if those are two things you just need a little
extra help with no judging here definitely hit that subscribe button because i am here for you
every single week facebook video playlist lets you create netflix style video content that skyrockets
your video views and keeps your audience engaged you can group your video content based on themes
or topics keeping your audience on your facebook page longer when one video within the playlist
ends it moves on to the next and the next and the next absorbing your juicy content learning
more about your specific topic and in turn skyrocketing your video views you’re building the
know like and trust factor through facebook video playlists because you’re giving your audience
more of what they want and without doing any work now what do i mean by that if you never set up a
facebook video playlist your audience won’t have anything to watch after a video is complete
there’s nothing listed under up next nothing to learn or engage with what do you think
they’ll do now i’ll tell you what they’ll do now they’re gonna leave your facebook page bye
create a facebook video playlist to keep them and give them more of what they want now you
may be wondering why you should really create a facebook video playlist and i totally get it why
spend your time on something if it won’t pay off fortunately playlists will pay off and are well
worth your time to create them it keeps your audience on your facebook page longer because
they’re on your facebook page longer facebook then takes notice your facebook video views
skyrocket telling facebook your content is fantastical and should be shown to more of your
perfect people it boosts your reach because the more people watch the video the more news feeds it
shows up in your page’s engagement will increase too as more people view your video the more
likes comments and shares you’ll rack up this is also a major plus if you want to monetize using
facebook granted it’ll take some time because you need at least 10 000 facebook page followers
30 000 one minute views within a 60 day period set yourself up for success from the very
beginning by creating a facebook video playlist today build up your audience and video views now
so that when the monetization comes you’re all set now that we’ve got the what and why out of the
way let’s create a facebook video playlist head on over to your desktop and i’ll see you there head
to your facebook page and find the videos tab keep in mind the location may vary depending on which
page template you’re using from your videos page click on the three horizontal dots to the right
of visit creator studio a drop down will appear select create playlist a new tab will open which
takes you to creator studio here you select the facebook page you want to create a playlist to
the title and description of your playlist along with a cover image which is optional if you choose
to not add a cover image facebook will by default pull the thumbnail of the first video within that
playlist i found the best size for this image is 1080 pixels by 420 pixels once you have your
content added click next you’ll now have the option to add published videos to your playlist by
selecting add video from library in the center of your screen once you’ve rounded up any applicable
videos for that particular playlist click add videos in the bottom right corner these are now
all of the videos that play in sequential order within this playlist what i really like about this
feature are the quick glance stats you can easily make changes based on what your audience doesn’t
want because you can see where your views have dropped off you now have the option of reordering
your videos this definitely comes in handy if each video within that playlist builds on from
one another just click reorder in the top right hand corner and drag them in the correct order
when you’re done click save once your playlist has been saved you’ll have a full view of every
playlist you’ve built for that specific facebook page here you can make any changes to the title
description image add remove videos reorder videos create new playlists and more now that you’ve
created your very first facebook video playlist i bet you’re dying to know what the heck this
thing looks like to your page visitors right well it depends on your facebook page template if
you’re using the video template your playlist will appear on the left side of your facebook page when
viewing on a desktop and within the videos tab on mobile it’ll appear towards the top of your page
now it all depends on what tabs you have enabled so shop for example if you’re not using the video
template your playlist will appear within the videos tab and that’s it either way this is what
your playlist will look like within the videos tab the title of your facebook video playlist is in
bold and the description is directly underneath it has a very similar appearance to youtube playlists
which if i’m being honest does make sense facebook wants to play with the big dogs if not become
the big dog in every category including video marketing now remember that thumbnail we chatted
about just a bit ago this is where that puppy comes into play pretty snazzy don’t you think this
is also the same layout when viewing a specific facebook video playlist on mobile too now there
are a few things to keep in mind when building your playlist published videos can be added to
multiple playlists new videos can be automatically added to a playlist on an initial upload title
description image order of videos add remove videos can be changed at any time no more than
500 videos can be added to an individual playlist tell me do you already have an awesome-sauce
playlist on your facebook page if not are you supes excited to get started and bust through
your reach and engagement goals i’d love to know you
