How to Leverage Content Marketing When You Have No Traffic (Small or New Websites)

– Can you really leverage
content marketing when you have no traffic, or is content marketing
something that older websites can leverage to get more traffic? Hey everyone, I'm Neil Patel, and today I'm going to teach
you how you can leverage content marketing when
you have no traffic. (light music) Before we get started,
make sure you subscribe to this channel. If you're on YouTube, click
the alert notification. That way when I go live,
you'll get notified. So let's get started. The first tip I have for you
is to leverage infographics. And don't worry, you're not
going to have to pay a designer to create an infographic. If you want, you can, but this
is a very specific strategy that I know is super effective and works when you have no traffic. So what I want you to do
is go into Ubersuggest and type in a keyword for any topic that's related to your website, any topic that you want
to create content around. Now you're going to see
this keyword overview page.

Keep scrolling down. You'll see content ideas. Click on content ideas. This will show you all the popular blogs based off of social shares,
backlinks, and search traffic, so all the articles around
the web that are popular around the keyword that you just typed in. Find one that has a lot
of steps or numbers, or find one that is very technical, that you think would be
much better if it was done in a visual form. In addition to that, that
article that you find not only should be
popular in social shares, it should have some backlinks. These are all key important metrics. Now what I want you to do
is to go to sites like Canva where you can create an infographic with that data that you
got from that blog article. So in essence what you're
doing is you're using these design tools, you're
taking the text-based content that you found the article on, and you're taking the steps in there, you're creating a visual infographic, and you're citing your source saying, "Hey I got this data
from X, Y, Z article," you're putting your own spin on it.

But the infographic's on
roughly the same topic that the article was on. Because think of it this way, if that article that's
text-based was popular, the infographic version
should be more popular. You heard me right. People prefer infographics
more than text-based content. Would you rather look to see something, or would you rather read to see something. Technically you're not
going to read to see it, but you get what I mean.

You would want to look
because it's so much easier to digest visual information. So now that you have your infographic, you put it on your website. And I want you to then
go back to Ubersuggest, look up all the people who
linked to that article, because it will show you. I want you to hit up each and every single one of those sites. And I want you to send
them an email that goes something like this. "Hey John, I noticed you
linked to XY and Z article. "I actually turned that
article into an infographic "and that infographic
explains all the steps "in an easy to digest image. "Feel free and share it on
your favorite social network.

"Cheers, Neil." That's it. What you'll find is when
someone links to an article, they like the article. There's a really good chance they'll link to the image as well
because it's so much easier for their audience to understand. That one tactic alone will
make content marketing work extremely well for you. Now your infographics won't rank as well as your text-based articles, but your infographics
will start generating more social shares, more backlinks, which will boost the overall
authority of your site, which then makes it easier
for your text-based articles, AKA your other blog posts,
to rank higher on Google. The next strategy I have
for you is to create a roundup list. So I want you to go back to Ubersuggest, type in any keyword that
you're trying to go after, click on the content ideas report. This will show you all
the popular blog posts in that space.

Let's say it's on web design, and that's a keyword that you put in. It'll show you all the popular articles that talk about web design. I want you to then do a roundup post breaking down things like
101 web design resources that you can't live without, 101 web design resources
that you have to check out. Whatever the title may be, but something around those lines. And you want to include
the most popular articles that you think are good, and include them in a roundup post. And you just don't put the
link in your roundup post. You also want to have a paragraph or two describing each article. Yes, this takes work, but the
work is going to be worthwhile in the long run.


So now that you have your roundup post, you published it, you can
go back to Ubersuggest, that content ideas report,
look up all the people that linked to those articles. Right because each of them may
have 10, 20, 50, 100 links. Hit up all those site owners and say something like, "Hey John, I noticed you
linked to XY and Z article. "I actually created a
roundup post that links "to that article plus 99 more
ways you can do web design. "Feel free and check it out
here and if you like it, "feel free to also link to it. "Cheers, Neil." You'll notice that you'll
start getting a lot of links. Some of those people will
even share the articles. You could also ask them to share it instead of linking to it. The other thing that I want you to do is, those are all popular articles.

Email out those site
owners who have published those articles and ask them
to share your content as well. The last tactic I have for
you is leveraging Q&A sites. And it's not in the traditional way where I'm going to tell
you to post on Quora. Instead, I want you to
go to Quora and find all the popular articles within your space. Once you find them, you'll notice, "Oh these are what people
are talking about on Quora.

"These are the questions they're asking. "Here are the responses
people are leaving. "Here's what's most popular. "Here's what's getting the most votes." That'll tell you all the long-tail phrases that you should create content around. I want you to go to AnswerThePublic, and on AnswerThePublic,
I want you to type in the head terms. It'll also give you
all the other questions that people are searching for. So now you have Quora data, plus data from AnswerThePublic. And you combine them, it'll give you data on topics that you should
create content around.

I want you to also take those URLs, more so from Quora, put
them in Ubersuggest. You'll see who's linking to them, the keywords that they're ranking for. The keywords that they're ranking for is the most important
part because it's not just about the questions people are typing in. There's going to be in some
cases 50, 100, 200 other keywords that a site's ranking for, or
more so a page is ranking for. When you create your own version, your own blog post of
that question and answer, and you're going super in-depth, you want to cover all those main keywords. It's not to stuff, it's to be thorough. When you're thorough, you're
more likely to do better. Now of course once you
publish the content, you can leverage some of the
other tips and techniques that I mentioned in this
video like emailing people, asking them to link to it or emailing them asking to share your content.

But if you leverage these
three main strategies, you'll start doing really
well with content marketing, even though you're
starting with no traffic. If you need help with
your content marketing, check out my ad agency,
Neil Patel Digital. If you enjoyed this
video, like it, comment, subscribe to the channel,
and share the video. Thank you for watching..

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