How to Map Out Your LinkedIn Content Marketing Strategy To Get High-Quality Leads for Your Business

Hi guys. What's up? Welcome back to my channel, and today I want
to share the exact process that I'm using with my clients. How to map out their LinkedIn content strategy. So but before we do that, I want to talk a
bit about the benefits of having a LinkedIn content marketing strategy. LinkedIn is an amazing platform. It has over 660 million users. We have 188 million senior-level influencers,
66 million decision-makers, and 10 million C-Level executives. So it's a little bit windy today. So I hope this will be all cut out in the
editing. But let's get started. So the first thing that I always do when I
start to create a content marketing strategy for one of my clients on LinkedIn is, we are
looking at the customer avatar, but we're not doing it like the typical recommendations. Like map out like some guy and give him like
a name and give like an age.

We have to think about how can we identify
those people on LinkedIn. Ideally, we want to try to identify criteria
that we can actually search for on LinkedIn. For example, you might identify a couple of
job titles that we want to target. We might identify a couple of industries. You might be very specific about, what kind
of company types we are actually looking to gain as customers. Like what is the number of employees that
they have? What is the annual revenue numbers? We want to get really precise and then we
want to look at like what is it about them? What is going on in their life? What is their job responsibility? What kind of decisions do they have to make
on a daily basis? What are the other people they are interacting
with? And you want to get really plastic. We want to really get like a 3D representation
of who this person is so we can imagine what's going on in their mind.

And this will allow us to create and identify
topics that are really attractive to those people. So you can speak to them as if we have known
them for their entire life. And when we can create content like this,
it's much easier to build a strong connection and to instantly make them connect with the
content that we are creating on the platform. Now success factor number two is we have to
use storytelling to sell. We can't just create promotional content. It doesn't work. First of all, most of the time, if you share
some links, you get punished by LinkedIn. But secondly, people can smell promotional
content from miles away. So we have to find a Trojan horse approach,
how we can get to them to learn about us without getting defensive. And the best way how we can do this is by
using storytelling, by sharing personal stories that are connecting with their reality.

So we have to look at like, what is our customer
avatar and which stories and which topics will be best to connect with what is going
on in their life? And then we're mapping out a couple of different
story prototypes. So we have a blueprint for different topics
that we can map out and identify different topics for each and every day. Now success factor number three is we have
to focus on creating high-quality content. Those stories have to provide value. It can't just be some random story. The story has to provide value in one of two
ways. Ideally, both of them. The first one is entertaining. The second one is educating. So a story always has to be a pleasure to
read or to watch or to look at. To watch a video, read a text.

It has to be fun for them. You don't want to have complicated grammar,
which is like really stopping them from comprehending what you have to say. If you have complicated grammar, long convoluted
sentences, complicated words, you will have people stop at every single word and every
time they have to stop, a little bit of frustration hormone is released into the bloodstream. Every time they have to stop a little bit
more. And then this is piling up and at some point
when they reach their personal threshold, they will just say like, no, you know what? Like, forget about it. Like I don't care. So we have to avoid this at all costs. And the best way how we can do this is to
read out our texts and to see how it sounds. Can we read it from beginning to end without
interruption? Is there anything that would sound really
odd if you had to say this out loud and then change the text until it makes sense. And then really focus on entertaining and
educating. So you have to teach them something that is
helping them in their life.

This can, helping them solve a business solution
in their business. This can help them, something that is personal,
effecting them in their career. This could be something affecting them in
that personal life, you want to mix it up. You want to have all kinds of topics. Professional, career and personnel. So you will take this around so you're not
just like a one topic guy. You have to have different topics. So people don't get bored. If you tell the same story a hundred times
after three times of reading one of your stories, they will just tune out and say like, you
know what? Unfollow. So you have to have a content mix to mix this
up. Now, success factor number four is, you have
to be consistent. It's really important that you create content
on a regular basis, on the same level of quality. And you're consistently showing up and you're
consistently interacting when people engage with your comment.

Articles

So what I recommend if you have the time and
the budget, post Monday to Friday, One Post Per Day, this will get you the best possible
results. If you can't do this, do Monday, Wednesday,
and Friday, three posts per day, and if you can only do it once. Do it either on Monday or on Wednesday. Those are some of the best days where you
can promote content, but at least once per week is really important. If you can do it five times per week and always
at the same time, publish it consistently. Ideally at a time when your audience is online
and you will get better results. It will take time. The results will not be instantaneous. You have to wait. If you're starting out from nothing, it can
take six to 12 months to build up the momentum. So you get an audience engaged with your content
on a daily basis, and then you will see your audience and growing.

Your engagement is rising and more and more
high profile people will send you a connection request and start connecting with you on LinkedIn. Success factor number five is you have to
have a content funnel. It's not just enough to have content. You always have to have a call to action,
and you have to have a funnel. How people can get in touch. So you should always make at least one recommendation. What people should do. It should always connect with something that
you do.

Give them some information that they can check
out on your website. Tell them to follow you on your profile, tell
them to connect with you. Tell them to send your message, tell them
to check out your LinkedIn page, and then you can share a link to your website there
or you can tell them that you can get something to download. If they click on a certain link. Or, you can tell them that they can download
something if they fill out the email address on a form on your website. So always give them something to work with
and then have a plan of action. Those are specifically: try to qualify them
and to segment them based on specific interests. You make sure that you're only getting warm
and qualified leads, you don't want to have something that's completely random. Don't give them something. Yeah. Do you want to have an iPod? When an iPod, you will get everyone to join
and such a challenge. So most people will not be qualified. Use something that only is interesting to
the people you're trying to reach, and then create content.

Have a plan of action. Have a call to action and then know exactly
what you're going to do. Have some email templates ready that you can
send to them out to follow up with them. Have a plan, have a phone script ready, have
a complete sales process, and then start doing that. Now, if you want to learn more about how to
succeed with LinkedIn marketing, you will love my next video, which is teaching me exactly
how you can build a LinkedIn marketing strategy and how to implement it into your business
in just. 10 days. So make sure that you subscribe and turn the
notification bell on so you get an update once this video goes live. If you have any questions about LinkedIn content
marketing, let me know in the comments below. I might make another video about this in the
future. Give this video a thumbs up, and if you want
to work with me one to one on your content marketing strategy for LinkedIn, check out
the link below for my VIP one-to-one coaching sessions.

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