How To Setup A YouTube Ad Video – Video Marketing Secrets Ep.10

hi this is Dan Locke are you thinking of using videos to grow your business to market your products and services maybe you're looking for ways to gain more subscribers and gain more views or maybe you're kind of on the fence and you want to try video marketing but not sure how to get started what you're about to see is a special exclusive workshop that I've conducted with some of my superstar mentees now these are the exact strategies that I have used to grow my channel 200 subscribers to thousands of subscribers to attends of thousands of subscribers to now hundreds of thousands of subscribers so these are very proven strategies and this is only one video of the entire series so make sure you click on that eye button then click on their playlist check that out so you don't miss the before and after and watch the entire playlist now if this is the first time you watch my video and you wonder who is this Dan lock guy click on the subscribe button below and make sure you subscribe to my channel every single day I upload video to my channel for you and you can see we have hundreds of thousands of people watching my video and they enjoyed the content very much I think if you deep dive into my content you also get a lot of value from it with that said let's dive right into it how it works I've showed you what it's like and I've started with the why now let's go into how it works with YouTube advertising okay my ticket sales world's highest paid consultant Media celebrity multimillionaire entrepreneur claim TEDx speaker International best-selling author [Music] five elements of add video write this down make sure you take notes here we talked about a little bit about from Desmond's talk but there is a few things are slightly different in this one that is in the advertising word that you're going to do is slightly different and that is in the intro for your video this is the video that is going to be seen when after they you see an ad pop up and that person clicks on it it's going to go to that video on your YouTube channel that you made and that YouTube video that you made is what we call right here this particular it's a pre-roll video or a welcome video or another way they say it is hook video this is the video that gets them to do something that you want them to do for your desired outcome for your target audience with this video and if you do it right with the right psychology and the right factors here you're going to be able to do them these things now another thing that's important is you really want to get their attention so if you're going to get their attention right and maybe you have to do something weird maybe you have to do some kung-fu punches or maybe you have to do something where you go looking or you maybe have to start waving like crazy or maybe you could just be professional and then just say something that is just really profound that hooks them and gets them to pay close attention right and so it's really important that you get your intro right because this is where you want to get to that point in that first five seconds for you too bad slightly different which you can do you know how we talked about earlier in Desmond's talked about the importance of saying the title of what you're going to talk about in the first you know 5 to 6 to 10 15 seconds you want to get to the point on that with the the add side on the add videos you want to make sure you get to the point in the first 5 seconds so they know exactly what to do if they want to pay attention this or move on if you don't do that then you're losing a lot of potential prospects because you didn't get to the point right enough and so with that you want to go into after you got them hooked then you're going to go into the pain points a lot of you have questions for things that you might be struggling with in your business maybe your week at email marketing or maybe you're you know struggling with certain things in other areas of your business no matter what those struggles are or pain point are you know that there's a lot of stuff that's out there but depending on how it's marketed to you you're gonna do something about it if somebody shares with you the pain points that get you to go hey this person gets me this person understands me because they know this is what I'm looking to get out of this struggle or this huddle you know hurdle that I'm dealing with right and so that's where you go into after you've addressed that in this video you can also address their passions it might not always have to be like actual words that talk about their passions and addressing the passions it actually could be done through just certain types of video shots or be roles or certain angles in the videos that are done to help them get that feeling of what they're talking about whether it be lifestyle related things or family related shots or something that you did with your business or that house that you sold or you know maybe it's those you're speaking on stage talking and helping your audience whatever it is it's helping to feel like oh yeah I want to do that too that's some of my passions I want to get to be a part of that right and so that's why you want to pay attention to that as well and then you want to get down to the solutions this is where the solution is to give them these things that maybe you give them a free course as one of the solutions or maybe you're telling them hey if you go to this webinar I'm gonna give you such and such solution and then that's whatever industry you're in and you give them that solution that's related to that right and then the next part is call to action this is where you really have to make sure that if you know your outcome which is either to grow your influence or subscribers you want them to hit the subscribe button you want them to comment you want them to engage with you because that's your audience that's your prospects that you're connecting with in growing that trust with right and so it's really important that you have that call to action and whether it be calling it to subscribe or whether it's getting them to go into webinar as your call to action or getting them to click on the link down below and whether it's having the video telling them they click on the link down below even with it's like visual plus verbal you want to have those elements in there that is super important now this is possible to have a 60 second video an ad video 60-second ad video or a one-minute add video or a two-minute video try to keep it around 60 second to two minute a video to get to the point but also give them to the clear call to actions including the elements in here from the five elements of an add video this is really important because as you do these things and you hone your skill with these things you know your own industry the best because you're the expert and so you want to make sure you do these things that you get them to their your channel because if you get them to the channel after that they either are gonna take action on that or guess what worst case scenario they get to see your other videos that you've been making content of and so they gradually get to know you even if they don't take action right away on your products and services that's okay build up the trust it's the same thing with other areas if you go on a date with a you know a girl or guy and you ask them to marry you on the first date how do you think that's gonna go I don't think that's gonna go too well right probably you know most part you're probably gonna get rejected or maybe some water in your face you know something like that but wouldn't it be nice if you could just go into the natural approach natural selling natural helping and giving that value that's where you go with that and so that's the cool things about the five elements of your ad video now we talked about the outcome you talked about you know when you're in a session with somebody you're telling them and you're coaching them on something like hey what is your outcome well same thing with the paid advertising world we're asking you hey you told us what your outcome is what is your target audience we asked you what your target audience is so you can know what to focus on and what not to focus on so if you are doing martial arts for example and you're running a martial arts studio or dojo or whatever and you have mainly male customers do you think your ad should include women well that's a mixed opinion there but maybe you do a split test right you can do a split test to just have it one ad target males and maybe another ad that targets females nothing wrong with that split tests you know roll out the objectives instead of just assuming stuff right and so that's why you want to make sure you know your target audience target audience isn't just male or female it could be many other things and we're going to go into those things about what those things look like in your YouTube ad as you make your ad and you target your customer all right so we got demographics these are some cool things that you can do that are super laser targeted like a sniper more than just a shotgun approach with the sniper approach with YouTube advertising you've got age all these different age groups you can uncheck the ones that you don't want so if you know your customer you're selling let's say life insurance to senior citizens for example well you obviously want to uncheck eighteen through twenty four so you want to make sure you save money there right here's some other ways to save money well we talked about the the dojo thing where if you only have male customers you can uncheck these other two well what about these weird check marks here for these unknowns well you know if your gender doesn't know if they're male or female and they need to decide they could pick unknown hey nothing wrong with that right and so maybe they're alien we don't know there might be amongst us I'm not gonna say anything I mean I'm saying but I'm not saying but anyway so with that you got these demographics here really targeted demographics right this is awesome now another thing that you can do with your ads as you're building your ad up for your audience is interest of the person and topics content of page let me break this down real quick and pay close attention to this because this is important that you think about not just your target audience but what are your ideal prospects interested in so when you're writing down in your notes here not just your target on its who are my prospects who are my ideal customers not the broke people not the people that you don't want as customer but the who are your ideal customers I want you to write down what does the types of interests and things that my customers interest in ours is my customer interested in golf is my customer interested in arts or entertainment or cars or personal development or dating or food or games what is your ideal target audience interested in this is where you can get really deep and really ninja on this stuff here when you're making your ad or whether we're doing or whatever and so you really want to make sure that you can add this because here's where it gets really fun with what interests and topics you can also target your competition yes you could target your competition where if you are let's say a you know ABC realtor and then you've got you know XYZ realtor over here who's got their stuff out there and they're just putting out videos they're not doing paid advertising or maybe they've got a YouTube channel they got some awesome videos you can put your video on top of their video if they if their channels monetize you could put your video on top of their videos that they're putting out there and so before they even see that person's content they see your ad oh isn't that awesome yeah I like that I know I like that do you so definitely you want to make sure that you have these things that you can target your customers but also target your competition so that you can still be ahead of the game and dominate right do what dominate that's right and so that's the next part with topics of content you want to think about the things that the topics that they're you know related to you know very personal development whatever and so that brings us to the next part keywords I talked a little bit about this earlier and I talked about a little bit about the you know you put in like a long term excuse me longtail keyword like for example Vancouver entrepreneur group or how to make money online or you know getting results as a coach those are longer keywords that are longtail keywords that you can put in and we do this similar strategy and SEO ranking for free strategies with videos but we also do this in the paid AdWords if you're going to do a keyword type-ahead as well and you build up a list of keywords not just one but several of them but you want ones that you can basically optimize over time and we're going to talk about optimization in just a moment so you cannot waste your money and get rid of the keywords that are not working for you as you test your ad you're always want to be testing now with keywords there are some other cool things you can do with keywords and things that you can put them in quotations or without quotations to do some different things so that they're looking at the right things you can do negative keywords and what negative keywords is is when you're doing negative keywords this is stuff that you you if they put in let's say let's say your your your keyword is Vancouver entrepreneurs group right but if you just have like another keyword that's like Vancouver gamers group if you don't want gamers to find Vancouver entrepreneurs group you would put in negative keywords Vancouver's gamers group so that way anybody who's a gamer that's in Vancouver and is looking for groups puts out that keyword you don't want your ad to pop up in front of that person you only want your ads to pop up in front of your ideal prospect or customer so that it's a really targeted ad and that's going to help you keep your ad really good for getting results for whatever action and outcome that you want so what have you learned from my talk and how does that apply to you and how do you take direct action comment below and let me know if any other questions you can also comment below and don't forget click on the subscribe button turn on notification and hit the bell so every single time I upload new video you will get notified if you want to watch my other videos make sure you can check them out on the left you can check out all the other videos that I have we have hundreds of videos on YouTube you want to expand on a topic check it out

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