How to use Content Marketing to Drive Web Traffic (Part 1)

– Hi, I'm Mike. Welcome to our ninth part video series, 76 tried and tested tactics to drive traffic to your website. Today we are going to talk about content marketing. (upbeat music) So you have your site ready, but you are unsure how to drive traffic to your site. This video series is dedicated to showing you 76 tried and tested and true methods of doing just that. Alicia, MJ and I are covering topics such as email marketing, SEO, social media and more. But before we get too far, remember to subscribe and ring the bell to get messages for future useful content, such as videos in this series. And I want you to know that in the description below, we have links to resources that dives deeper into some of the topics I present today. All right, let's get started. As long as you can create good and well-written content on your site, you will have a flowing stream of visitors who hopefully arrive at your site from Google. Not sure what good content looks like? Then check out our content marketing guide and this amazing content marketing hub put together by Brian Dean of Backlinko.

Inside you will find 30 plus resources on everything you need to know about content marketing, such as promotion, copywriting design, and more. As you can see, there are lots of ideas so let's get started with our tips. Number one, write useful content, aka create content answering questions. It sounds obvious, but most SEO focused content can be boiled down to this. Answer a lot of questions from people asking online that is not answered well. If you have a question, what is the first thing you are likely to do? You Google it. It can be literally anything from what's a meme, to where is the best place to live, and why were cornflakes invented? The point is Google and there are alternative search engines primarily to give people answers to questions.

If you can answer questions with content on your site, sends Google traffic to your site. So how do you find these questions? Well, that's the hard part. Understanding your audience helps. The same goes for using keyword research tools, more about it in a future video and series. But one of the simplest ways to find questions to the answer to is that Google it. Write the question that your audience may have and drive from there. I guarantee you'll land in a well full of potential questions to be answered. When you have any questions, use a simple framework for approach to writing useful content. Do a little keyword research to find popular questions. Write an article that answers this question. Follow SEO best practices for your article. Make sure the word count is long enough to answer the question in full.

Edit your article. Hit publish, rinse and repeat. Just be sure to choose a content topic that does not dies out in a few months, which brings us ti tip number two. Write evergreen content. Some content is quickly outdated. Whereas evergreen content is content that continues to be relevant way after it has been published. In fact, it can bring a steady stream oaf search traffic, leads and social shares over time. It will also provide lasting and composite value, helping to educate new customers, clients and readers. It helps build your authority and it can help attract links. Evergreen content answers questions people always want ask about, so just make sure this information is up to date.

Number three, publish long content. There is no right or wrong content length. The ideal word number for your content is that which best covers the subject fully. That being said, it has been seen That longer content works best. So here are a few reasons that you should create long form content. In general, longer content ranks better versus shorter content. The longer the content, the more social divisions it gets.

Longer content is more relevant in terms of subject matter, which is a good Google ranking factor. And it can help convert readers and customers with things like content upgrades. Everything the word count seems to give better rankings, as there are other factors than just content length to consider. Number four, publish more list posts. A list entry is an article whose heading contains a numbered collection of things. There are many list posts floating around the internet. Buzzfeed mainly publishes list posts. When it comes to driving traffic to your website, lists work because numbers act as psychological triggers. Not only are they easy to scan when you read, they also catch the eye. When we see a number in a headline online, we are more likely to click on it because the brain is activated of something called click whir response. So there you see. You see this part because of science. Number five, create a system. Consistency in your content strategy not only keep you relevant to your audience, but also signals to Google, that you are a reliable source of information.

Slow but constant blogging is better than an insane and irregular posting plan. And one of the best ways to deal with this is with a content calendar. A place you can store ideas and plan what you want to publish and in what order. You can use an editorial calendar, your project management app of your choice like Trello or Asana or something old school, like a spreadsheet or even a pen and paper. It does not really matter which one you go with. The best format for your content calendar is the format you are likely to choose to use and continue to use. Number six, reuse content on other channels and in other formats. Resetting content is best described as finding new ways to reuse your existing content on. It is useful for reaching a new audience on various media that breathe new life in forgotten content, as well as getting the most out of it of your content efforts.

Ahrefs does a great job of re-posting their content across of their blog and YouTube channel, as with their content review article and video. And so does Gary Vee, who uses a content pyramid approach to get 30 plus pieces of content from a speech. The point is to get as much value as you can from one piece of content by chasing it. Here are some content recycling ideas you can try. Webinars for videos. Old blog posts for downloadable guides. Interviews for blog posts or eBooks.

Brian Dean

Pictures for Pinterest board. Quora Q&A for blog posts. Slideshow for infographics or blog post. Statistics for Twitter threads. Blog posts for podcasts. Number seven, create content that appeals to influencers. Most industries have influencers, individuals with great followers who seem to get great of likes, shares and links to their content. Would it be nice to harness their authority to your own content. If you want influential people to share your content, you need to create content that appeals directly to them. First, find influencers in your industry with influencer research tools or do a quick search to find their direct email addresses, and then use this simple process to create content as they will see. Analyze what they are talking about. Look for a common theme, create content on that theme, Get your content in front of influencers. Number eight, write eye-catching headlines. Headlines are one of the most important parts of your content. They are probably one of the first things people see in Google search results, but without a compelling headline, even the most comprehensive blog post can be unread.

To help you create eye-catching headlines, you can use a headline analyzer just like Sumo's headline generator. Writing good headlines is an art form, but calm it can be learned and improved with practice. If you need to start from scratch, follow these tips, do research on your customers. Look at your competitors' headlines, and Use words your audience can use, but avoid jargon. Use numbers at the beginning if you can. Use powerful words like secret, innumerable and hidden. A / B test your headlines if you can, and measure your click through rate and adjust accordingly. Number nine, improve old blog posts. The solution to increasing traffic to your site is probably something simple as you already have, old blog posts. If you've been blogging for a while, you probably have lots of posts lying in your archives who need some love to bring them back to life and get them to generate search traffic. Look for pages that hover at the bottom of page one or at the top of page two of Google search results. These pages are perfect examples of improvement, but how do you improve them? Well, we have a few quick tips for just that.

First, update outdated information. Add more pictures, screenshots, videos, etc. Improve your introduction to get people to read on. Increase the number of words if it makes sense to do so. Add links to and from related posts. Improve readability with shorter paragraphs add bullet points. Reissue them and promote them again as new. Sometimes, however, instead of updating old posts, you better just merge them, which brings us to tactic number 10. Merge similar articles and redirect them. If you have a backlog of similar articles covering the same topic and keywords could it be worth merging them into a single post by consolidating similar positions on one page it is likely that it also performs better in Google like cleaning up your website architecture.

Why? Because you are not spreading authority across multiple articles. Instead, you have a focus and strong post. You also have a longer post going deeper into a topic leads to more traffic. How to merge similar articles into one, decide which URL to save and which to be removed and redirected. Copy all the desired content you want to save from the old articles and insert it into the one that remains. Format, edit and double check the new article then set up a 301 redirect to the new page and finally to your old pages.

Number 11, use the skyscraper technique. The skyscraper technique is a well-known marketing term by Brian Dean of Backlinko. It is literally a system to turn content into high quality backlinks. That is how it works. Step one, find existing content with lots of backlinks. USE TOOLS LIKE Ahref's content, Explore a BuzzSumo to find URLs with many with social sharing and links. Step two, now go out and create something better. Now you need to figure out how to improve it. Can you add more up-to-date information? Maybe you can improve the visual or expand it to include more points. Step three, Promote your skyscraper content. Go to the pages that link to the original content and ask for links to your superior content. Here is an outreach template you can use. Hi, paste the name here. I read your post about, insert your topic here and note that you are linking to this page, insert the link. Just wanted to tell you that I just published an updated more in depth version on this page here it is. Insert skyscraper link, can be a good addition on the page, and then paste your name.

The skyscraper technique sounds simple enough, but in practice it can be difficult. In the description below, we have sent some resources to help. Number 12, create an expert presentation. Expert post or blog post that collects quotes from experts and then use them in the article. Here is an example from the data box about the best free SEO tools according to experts. Roundups are great for getting links and shares from the people you have included. And they generally work well because they show experts who are likely to share your piece of content to their audience. They follow the structure of lists, as we know, do well and they attract many visitors and beginners because they collect offers and tips from well-known professionals. Take some of the tactics from the series and apply them to your site and you are well on your way to increasing traffic.

Try them, see what effect they have on your site traffic, and if one does not work for you, try another. And if it gives double then do more. What tactics have you tried? Where have you seen success in driving traffic to your site? Let us know in the comments below. Kinsta WordPress hosting can speed up your site with up to 200% and you get support around the clock from our expert WordPress engineers. Let us show you the kinsta difference. Try a free demo of our MyKinsta dashboard at demo.kinsta.com. Thank you for watching, and don't forget to subscribe to receive notifications for the remaining videos in this series, and of course, other tutorials, explainers and useful content like this. (upbeat music).

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