Marketing campaigns go digital to cultivate cyberfriendly personas for old-line products.

Marketing campaigns go digital to cultivate cyberfriendly personas for old-line products.

Advertising column notes new trend among marketers to adopt language and imagery of high technology for the brand names of products that have nothing to do with computers; goal is to create positive perceptions among consumers who prize any and al…

Read More…

Share this article

Leave a comment

Related Posts