Welcome to the video tutorial from the FAN system, where today I would like to give you 7 reasons for online marketing that make it attractive that make it lucrative and make it a very effective marketing campaign for you and present and convey it as a very effective marketing channel. Qualitative customer growth with a system The marketing channel, by and with Christian Seigwasser! My name is Christian Seigwasser and I want to take a quick look at 7 reasons with you why online marketing makes sense for small and medium-sized companies First: effective target group analysis With a great analysis that the social media channels or other online marketing platforms offer you, address your tailor-made target group perfectly! It has never been so precise in offline marketing. From my point of view, that's perfect! It is almost unbelievable what possibilities there are today. How precisely you can reach your target group. You can define your target group 100% precisely.
These possibilities have never been seen before! We can choose which age, origin, classic demographic data and so on Where this person lives, and so on and so forth … But then added so much more! For example, where does this person shop. The person prefers discount stores or luxury boutiques. Where is the person going on vacation? Does the person prefer long-distance travel? When was the last time she was on vacation? Is the person married? If so, how long? Newly engaged, how many children? What cell phone does the person use to access the internet? Does the person prefer a smartphone or desktop PC? Everything is possible, everything is possible! There is almost no limit to what we can narrow down today. We shouldn't be talking about data protection here at this point, that's not the issue now You can discuss it and of course there are different opinions From a marketing point of view, however, the limits and possibilities are limitless The question is, do you use it? Because your competition is probably already using them.
And that's why I encourage you to deal with which target group data you can use everything so that you can accurately reach your target group before the competition does Where do you find them? I will help you with it! Just go on: www.kundenwachsen.de/zielgruppenanalyse Or go to the download area of www.kundenwachsen.de and look for the target group analysis tool there. There I have summarized everything that the network has to offer and you can very easily and precisely determine your target group there Second, it's inexpensive It's one of the most affordable forms of advertising we've ever had, from my point of view. We have the possibility to do pay per click campaigns That means, we really only pay for the person who fits us 100% and is interested in our performance So only those who click on our ad. That's gigantic! It is as if the ad seller had come to you earlier and said: I will print your ad 10,000 times in the newspaper and you only have to pay for the people who call you at the end Which ad seller does that anyway? It becomes possible in online marketing.
And much, much more Today we can upload videos, worlds of images and so on relatively quickly and easily We get them from databases. We can produce media stuff where we used to need a film team Which are created today for a few euros or even on your own PC and thus sent out into the world Third: success control! You can control exactly what does which advertising. That means what brings what exactly, how, where back! In the past, we first had to spend, checked the range and then waited Today you can use IT tools and programs, but often already through the advertisement manager, which the providers such as Facebook ad manager, Google Adwords campaign planner, etc.
Bring with them see exactly where I can find my target group. Have an overview of your costs immediately and ideally you can just start with a € 5 or € 10 campaign and already evaluate whether you have already won customers. if it will then be the case If that is the case, then of course there is also courage and confidence to increase it. But please don't start and immediately put 100 – 200 € and any campaigns in at the beginning Feel very carefully. Just see how successful very small campaigns are Because, from my point of view, they should lead to success. I am happy to help you with this too. You can find it on our website: www.kundenwachsen.de Incidentally, a voucher for free telephone coaching Visit us www.kundenwachsen.de and get other useful free tools for your customer growth Where we can simply create a model strategy together with you It doesn't cost you anything, but you can win a lot and save a lot of time.
So just use it. Then: Unrestricted accessibility The network is always online. 24 hours a day, 7 days a week, 365 days a year There is no public holiday, there are no days off. You are always present and available for your customers That was not the case either. We used to wait for the ad to be distributed, until the magazine was distributed. The cheese newspaper – that's what they call us, the little advertising papers, etc. And then there was only a certain, limited amount of time customers were on the table For some it never came on the table. Many disposed of them directly at the entrance Here we are always present for our target group! Increased attractiveness As already mentioned.
We can make media contributions with pictures, with videos … We can do something like what we're doing right now: spoken content. So much more is possible compared to the classic, passive media of the past. Use it! Very important: opportunities for interaction You should use that too. The online marketing business, especially in the social web, is not a one-way street This is really important and you should take it to heart. You can't just send and hope that something will come You can see that as a burden or you can see it as an opportunity. You can interact with your customers immediately. They are guaranteed to respond to your ads and, in my opinion, that's a huge gift. Because where and where could you keep improving? How could you use that earlier that it would make your attractiveness for the advertisements, for the slogans, for the headlines, i.e. for the advertising slogans, etc. can be constantly increased and that from day to day For example, you can react to feedback and implement it immediately.
A dream of what is possible there. Provided you interact and work with your audience I recommend that to everyone. Because this enables growth potential, which is almost unlimited Last but not least: increased presence You can do it with very little resources and very little financial input and make sure that you are very present with a relatively manageable amount of time. Provided that you have chosen a target group that fits your time and advertising budget. Most want the same, just because the Internet is nationwide, win the whole country with their services and products. That is of course just as difficult, in the past. You have the chance to work nationwide. But choose a target group that suits you. Nevertheless, choose a framework that exactly matches your advertising budget, fits your positioning – also means your time commitment. If you don't have a precise positioning yet or are still a little unsure about it, what exactly is the right size of a target group for me to appear like a big player there? Then I recommend that you just contact me.
Just write to us at: email@example.com Or redeem the telephone coaching voucher immediately, which you can find on our website: You can find www.kundenwachsen.de. By the way, you will find a lot more there. I recommend you just go to the site anyway www.kundenwachsen.de You can also find a link below this video. There you will find numerous downloads, podcasts, best practice examples and other videos and much much more about your strategic marketing. Not only online, but also for offline marketing So, just visit us and be sure to subscribe to this channel. So you don't miss another important video. Until then, I wish you every success in your systematic customer growth, Your Christian Seigwasser. You can find further downloads at: www.kundenwachsen.de