Search engine optimization (SEO) is the process of improving the search engine ranking of your website or blog posts so that it shows up higher in search results for keywords related to your content.
When people search online, they want results that are relevant to their query. Your business may be an authority on its niche topic, but if people can’t find you in the top 3 search results for your niche, or at least on the first page, you won’t get much business from search.
Search engine optimization (SEO) is important for virtually every business, large and small, local and online, and brand-new and long-established.
In fact, the online visibility of your company depends more and more on your ability to optimize your content for the search engines so that it shows up at the top of search results for relevant keywords.