The consumer packaged goods industry will grow digital spend by 5.2% this year as the pandemic drives search marketing

The consumer packaged goods industry will grow digital spend by 5.2% this year as the pandemic drives search marketing

Summary List PlacementWhile the consumer packaged goods (CPG) industry has traditionally leaned toward brand advertising on TV, marketers will turn to digital performance marketing to drive sales amid the pandemic.

We expect the CPG industry to grow its digi…

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