Video Marketing for Financial Advisors: No excuses! How to get started creating video in 2021

One of my best pieces of advice for business 
owners in 2021 is to get someone on camera,   to find someone in your organization who 
can be the spokesperson and get them in   front of the camera. Whenever I recommend 
this, though, I hear all sorts of reasons   why people don't want to create video so today I'm 
going to share with you the top reasons business   owners don't want to record video, and what I 
suggest as answers to each of those objections.

So I'm Samantha Russell from Twenty Over Ten, and 
as I said, it is so crucial- especially right now   more than ever, when people are engaging online 
primarily over any other form of communication-   to have someone be a spokesperson for your 
business. This person is going to be the   face of the company. So you'll often see me here 
representing Twenty Over Ten, and now since our   recent acquisition by FMG Suite, I am officially 
the Chief Evangelist for both Twenty Over Ten and   FMG Suite. And this is important because people 
will look to one person to be the face of that   company, they'll be much better able to forge 
relationships, to feel a personal connection   with a human being than a brand, than a logo, 
right? And so getting someone on camera is so   crucial. But here are the types of objections 
that we hear. Number one, "I'm worried I will   trip over my words." That's okay! Tripping over 
your words makes you human, and we are trying   to form human connection.

So seeing somebody 
else make a mistake makes us feel like, "oh,   that's a real human being." In fact, I really 
suggest that you don't script your words, which   actually leads me to objection number two, which 
is "I can't memorize a script" or "I can't read   a teleprompter." It's okay! Right now if you see 
what I'm doing, I am holding my computer screen,   I have the list of items I want to talk about, and 
you'll see me glance down every couple of minutes   and look at those main bullet points while I'm 
referencing what it is that I want to talk about   with all of you. So don't use a script, speak 
extemporaneously. And if you trip over a word,   laugh at yourself, which leads me to objection 
number three, is people worrying they're going to   look dumb. You're not gonna look dumb. In fact, if 
you make a mistake and you can laugh at yourself,   people will like you more because you are 
not trying to be a perfectionist or a robot.   It just, again, makes you more human.

digital marketing

And another 
thing people will say is "I don't want to look   unprofessional." Here's the thing. So many of 
us are working from home, so many of us don't   have an office space that we can record video 
in, and that, again, is okay. A ton of research   has been done on what types of posts we are 
most likely to click on on social media sites,   and interestingly enough, you will see more 
and more companies in 2021 than ever before   creating ads that don't look like ads. And 
that's because research has found that when   it doesn't look like an ad, when it looks 
like our friend posted a video of himself,   or someone else that had posted a photo and some 
copy about what they're doing that weekend, we are   much more likely then to click on those ads, and 
share them, and read them, and interact with them,   because they look like organic things that would 
appear in our feed, not like an ad.

So hopefully   this mindset chip- shift- see, I just did it! It 
will help get you in front of the camera in 2021.   Remember, do not let perfect be the enemy of good 
and done. If you want some more tips about how to   look good in front of a camera, find good 
lighting, have a good setup, we'll link to   those tips below, as we have many other videos 
on how to get started with video marketing. But   just get started. Getting started is the hardest 
part, and once you do it, you will be well on your   way to creating a consistent routine. I'm Samantha 
Russell from Twenty Over Ten and FMG Suite, and   I look forward to seeing you all in next week's 
video. If you haven't already, make sure you   subscribe to our channel and you'll be notified 
every time we drop a new video.

Have a good one..

As found on YouTube

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