One of my best pieces of advice for business
owners in 2021 is to get someone on camera, to find someone in your organization who
can be the spokesperson and get them in front of the camera. Whenever I recommend
this, though, I hear all sorts of reasons why people don't want to create video so today I'm
going to share with you the top reasons business owners don't want to record video, and what I
suggest as answers to each of those objections.
So I'm Samantha Russell from Twenty Over Ten, and
as I said, it is so crucial- especially right now more than ever, when people are engaging online
primarily over any other form of communication- to have someone be a spokesperson for your
business. This person is going to be the face of the company. So you'll often see me here
representing Twenty Over Ten, and now since our recent acquisition by FMG Suite, I am officially
the Chief Evangelist for both Twenty Over Ten and FMG Suite. And this is important because people
will look to one person to be the face of that company, they'll be much better able to forge
relationships, to feel a personal connection with a human being than a brand, than a logo,
right? And so getting someone on camera is so crucial. But here are the types of objections
that we hear. Number one, "I'm worried I will trip over my words." That's okay! Tripping over
your words makes you human, and we are trying to form human connection.
So seeing somebody
else make a mistake makes us feel like, "oh, that's a real human being." In fact, I really
suggest that you don't script your words, which actually leads me to objection number two, which
is "I can't memorize a script" or "I can't read a teleprompter." It's okay! Right now if you see
what I'm doing, I am holding my computer screen, I have the list of items I want to talk about, and
you'll see me glance down every couple of minutes and look at those main bullet points while I'm
referencing what it is that I want to talk about with all of you. So don't use a script, speak
extemporaneously. And if you trip over a word, laugh at yourself, which leads me to objection
number three, is people worrying they're going to look dumb. You're not gonna look dumb. In fact, if
you make a mistake and you can laugh at yourself, people will like you more because you are
not trying to be a perfectionist or a robot. It just, again, makes you more human.
thing people will say is "I don't want to look unprofessional." Here's the thing. So many of
us are working from home, so many of us don't have an office space that we can record video
in, and that, again, is okay. A ton of research has been done on what types of posts we are
most likely to click on on social media sites, and interestingly enough, you will see more
and more companies in 2021 than ever before creating ads that don't look like ads. And
that's because research has found that when it doesn't look like an ad, when it looks
like our friend posted a video of himself, or someone else that had posted a photo and some
copy about what they're doing that weekend, we are much more likely then to click on those ads, and
share them, and read them, and interact with them, because they look like organic things that would
appear in our feed, not like an ad.
So hopefully this mindset chip- shift- see, I just did it! It
will help get you in front of the camera in 2021. Remember, do not let perfect be the enemy of good
and done. If you want some more tips about how to look good in front of a camera, find good
lighting, have a good setup, we'll link to those tips below, as we have many other videos
on how to get started with video marketing. But just get started. Getting started is the hardest
part, and once you do it, you will be well on your way to creating a consistent routine. I'm Samantha
Russell from Twenty Over Ten and FMG Suite, and I look forward to seeing you all in next week's
video. If you haven't already, make sure you subscribe to our channel and you'll be notified
every time we drop a new video.
Have a good one..