Web 1.0, 2.0, 3.0 and Beyond – Information and Interaction

Here on the Web, just like any other industry we like our
special terms, and you've probably come across, or you
may have come across, The Web 1.0, Web 2.0 and now Web 3.0, and where are we going with all of this?
Well that's what I want to try and explain now so that when you get caught up in those conversations, you've got a basic
understanding and you're not just gonna have the smokes
and mirrors and the blinded by science bit that some of these techies want to do. Okay, so it's very very simple. Web 1.0. So when the Web started it was
about sharing information. So we're gonna show an example now on
screen of a Website that looks really really great, but of course its Web 1.0. It's about
sharing information. Okay, what about Web 2.0? What happened? So Web 2.0 moves it on a level and says
this now is about interaction. So I'm gonna share my
information, but I want people to interact with it. And we can see on this particular Website,
that we've got areas where people can make comments on a blog or the they can
get involved and win stuff on a competition, pick fruit from a
tree, you know you've gotta work out something
that works with your brand, but Web 2.0 is all about interaction.

So think about Social Media when you think
Web 2.0, because Social Media really is very Web 2.0. Okay, so Web 1.0 is all about
sharing information, Web 2.0 is all about getting some
interaction. So what's this Web 3.0? Well Web
3.0 in essence is about the computer doing
smart stuff. So now have a look at this Website,
Amazon.com. Okay, so on Amazon.com, what we're
seeing here is that the computer, the server,
running the Website is actually choosing recommendations for me. So it's not me necessarily interacting
with it, although of course I have to, but its the Web server interacting
with me, it's not just sharing information about everything that Amazon has got to offer,
its choosing things intelligently on my behalf, so it's making
recommendations for me. So that is Web 3.0. Now, because of the timing you'll hear things on
Web 3.0 about Mobile as well and Mobile Apps and, you know, we're talking about Mobiles a lot
because it is important, but those are the sort of advancements
we've seen. So if you want to simplify it and I suggest
that you do, think of it as quite simply this.

Web 1.0: it's about sharing information it's one way. Okay, Web 2.0: this is about interaction. So its two way. Web 3.0: this is about the interaction that the server, the Web server also being
pretty smart. So imagine now this is three way. Okay, Web 1.0: one-way communication. Web 2.0: two-way communication. Web 3.0: three way communication. The person delivering the content, the
computer and the server involved in delivering the content, and
you the person.

digital marketing

Okay, the reason why you might want to
know that piece of information about Web 1.0, 2.0 and 3.0 is just so that you can talk with an
education when you're talking with the Web
Developer and the Techies. And its absolutely irrelevant what we call
them, Web 1.0, 2.0 and 3.0, so I don't want you to get tied up on it. I want you to just understand where
we're going as a Web Technology, as a new Media Technology. The more interaction we can have
with our visitors the better. And if we can help
them by suggesting things to them and that's the Smart Technology, the pieces that we did talk about in Web
3.0, then thats all the better.

So it's more important
that you understand where we're going as a Technology, where things are
progressing rather than necessarily the terms. I've
given you the terms just so that you can speak with some kind of education on the
subject, if the Techie comes in and tries once
again to blind you with science. Remember all of this stuff, it's really
really simple, but quite often people want to make it
more complicated than it is. Okay, so that was a good session we've
just had on Web 1.0, 2.0 and 3.0. Just remember, it's more
important what we're trying to achieve than the
words that we use to describe it. .

As found on YouTube

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