PPC or Pay Per Click. First, let me just very briefly describe what
it is. You probably already know how search engines
work and how SCO can get help your website get a better ranking, right? Well, sometimes even the best SCO strategy
is just not enough. The keywords you want to optimize for could
be facing some really tough competition, and you're simply unable to make it to the top
results, or you can just use PPC. Basically, even if your SCO is not strong
enough, your link can appear on the search results page thanks to PPC ads, and because
you only pay per click, this form of advertisement is very effective.
When you think about it, only people interested in your offer will click on the ad, and you
only pay for these relevant visitors. Now, compare this to traditional advertising. Do you also just pay for people who have actually
read your newspaper ad? Notice the difference? Now, you can say, "That's pretty cool. I can manage this PPC thing and get more customers,"
but here comes the tricky part. Do you really know what keywords you should
optimize the campaign for, when to start it, and when to stop? Do you know how much money to invest to actually
get results? Here we come to help you. Our PPC strategy does not only involve keyword
research, scheduling, and budgeting, but we can also help with the right ad text, landing
pages, and the overall settings. Another reason for hiring us is that we constantly
track, analyze, and evaluate all active campaigns to refine and improve the results.
Honestly, would you have time for all this? Isn't it better to simply trust this to someone
with a long history of experience? Get in touch and start your first PPC campaign