What is the difference between content marketing and SEO? – #asktheukdomain

[Music] hello and welcome to the UK domain today's question comes from Thomas Barry Moe who asks what is the difference between content marketing and SEO content marketing and SEO are two very connected activities and disciplines so I can understand where this question has come from to start off I'm going to give two definitions one for content marketing on one for SEO then I'm going to look at how SEO impacts on content marketing and lastly how content marketing impacts an SEO and hopefully that explains what the differences are so the first definition I've taken this one the Content Marketing Institute which says content marketing is a strategic marketing approach focused on creating and distributing valuable relevant and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action so this is a few things that are really important here first is that it strategic so you've thought about objectives you thought about what you're going to measure you've thought about the approach it's about creating and distributing valuable relevant and consistent content it acknowledges clearly defined audience so it's just not it's not just content you've actually thought about who the content is for and ultimately to drive profitable customer action now you could argue that this definition could be expanded beyond profitable customer action because sometimes content may be for education it may be for brand awareness but for many businesses ultimately it's profitable custom action that that matters the most the second definition comes from search engine land which says SEO stands for search engine optimization it is the process of getting traffic from free organic or natural search results and search engines so again when you do a search on a search engine you know most of the time we're talking about Google you've got the paid listings at the top that's not SEO that's PPC or Adwords where advertisers are paying to appear at the top SEO is about guessing traffic from appearing highly in the natural or organic search of search results so content marketing and SEO are really really connected because SEO feeds into content marketing and makes content marketing more effective and content marketing feeds into SEO makes that more effective so if we looked at content marketing from a content marketers perspective and thought about how does SEO impact it well content marketing first of all is not a channel content marketing is an approach to marketing that encompasses SEO social media email PR lots and lots of different channels feed into what content marketing is if you think about content marketing and the one bit of this definition that says to distribute content well how do you distribute content to your audience sure you may have order customers who come back to your website very regularly so they just come back right direct traffic for example but search engines are a very very important source of traffic for your content so to be for content marketing to be effective you need to get people to that content and search engines can be one of the biggest drivers of traffic to the content so that's how SEO impacts content marketing now if we looked at SEO well how old does you know what what does someone who's a practitioner SEO do in order to get their website to appear highly in search engines well one of the most important things is that you need good content first of all Google needs to come to your website and see strong relevant informative content and also you need links to your website and why do people link to you there's a whole bunch of reasons but one of those reasons is they link to you because your content was valuable so in order to achieve good results from SEO you need a very good content so content marketing and SEO really really clearly connected one impacts the other but take away the fact that SEO is a channel it's a source of traffic content marketing is a broader approach that encompasses lots of different channels where SEO is one part of it I hope that's helped you if you have a question you'd like to ask us just use the hashtag ask the UK domain and we'll make a video answering your question [Music] you [Music]

Content Marketing Institute

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