Why Video Marketing Works Follow content marketing best practices Grab their attention immediately! Do not have a long drawn-out introduction on your videos. Don’t manipulate your audience. You never want your customers to feel tricked or misled when viewing your videos. Provide highly useful information. This creates trust between you and your visitors. One bad video could deter them from ever watching another video from you again. Tell a story. Keep it simple. The who, what, where, why and when of a video should become clear early on..