Your First Video Marketing Campaign | Corporate Video Production

starting a video marketing campaign can be daunting if you've never done it before and the one thing I talk about a lot on this vlog is getting clear on your video marketing strategy at the very start previously I've talked about the three end goals of any video marketing campaign figuring out which one of these best fits your strategy whether it's to teach inform or inspire is essential to setting the tone content and style of your video but what else do you need to think about when starting a video marketing campaign whether you're producing a series of video blogs a new promotional video or working on your employee engagement here are three things that you need to think about when beginning your video marketing campaign hone your key messages an essential part of any successful video production campaign is having a clear understanding of what your videos key messages will be this will involve talking to all stakeholders in the project both internally across departments and externally if you're working with agencies or partners key messages shouldn't be shoehorned in half way through the production process so make sure anyone who's invested in the project gets to have their say from the start the problem here is that you may get inundated with opinions on what everyone thinks are the most important key messages for your projects and they may not necessarily match what your intentions are so don't try to make everyone happy after all everyone has their own opinion on what they think is important overloading your film with too many messages can make your film difficult to understand and leave your audience confused the solution try to keep the key messages in each film down to a minimum have a look at simplifying your messaging or splitting your project into a number of films rather than just one video if you do need to include a lot of messaging as a general rule the more messages you have in a video the more bloated it could be every key message in your video should be partnered with a compelling call-to-action so if there isn't a strong enough urge to take action maybe you need to revisit simplify or lose a message altogether remember keep your video marketing goal in mind throughout this and don't be afraid to have difficult conversations with some people about what you feel is important for the projects get a grip of your budget if you're starting a video marketing campaign have a chat with whoever holds the purse strings and get an idea of what budget you have to work with as we all know getting money out of people isn't always the easiest thing to do but there is a simple way to weigh the odds in your favor so you can hopefully get all the cash you need for your projects get at least three quotes from different video marketing suppliers and present these to your boss this will help you both clearly illustrate what the spend is for and justify the spend against your proposed return on investment a good video production proposal should be easy to understand by anyone whether they're familiar with video marketing or not understanding the costs that go into producing professional video such as script writing filming editing and video optimization or video SEO is also a good thing in itself it helps you anticipate and estimate costs of future campaigns we always give clients a detailed breakdown of what goes into each part of the production process and the associated costs so it's easy for anyone to understand we try and keep our project proposals free of technical jargon and include lots of information on the key benefits of a project as well as examples of previous successful campaigns – all of this information should go a long way in helping you get all the cash you need understand how the video will be used a crucial part of a video production strategy is understanding how your video will be used and distributed once it's complete video SEO is a big hurdle for a lot of companies because there are so many ways to distribute video plus with it being the final part of the process it's often overlooked think about your video is it meant for an internal audience only or is it a testimonial video that you can share on social media perhaps it is a testimonial where the featured customer is a bit sensitive about where schon this is where it's important to be cautious of scope creep as well if a project begins life as a post sales or onboarding video for new customers but further down the line your boss suggests adding in more salesy information the video ends up having too many messages and becoming bloated if the video ends up trying to serve more than one audience this can add complications to how to distribute the video keep an eye on the intended use of the video and make sure it doesn't creep into an area it shouldn't the way you distribute the finished video is important to get clear too if you plan a big social media push and email secrets or YouTube advertising campaign make sure there's the infrastructure in place to get your video campaigns the best distribution it can possibly get if there are gaps in your organization and you can't distribute your video as you would like have a word with a production company or agency you're working with a good video production company will help with things like video SEO email marketing and so on to make sure your video gets out into the world and doesn't just sit gathering digital dust on your desktop the better you understand plan and implement these points when planning your video marketing campaign the more likely your videos are to connect to your audience and give you a return on investment I always say that pre-production and the planning that goes into a video project cannot be underestimated so investing the necessary time and effort to focus on your strategy is a guaranteed way to ensure that the rest of the project will go smoothly and accomplish your marketing goals for more handy tips on how to get the best out of your corporate video project subscribe to us on youtube or find us on social media [Music] you

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