Whether your company is just getting started or looking to bolster its brand as it expands into new markets and markets beyond, a strong brand is essential.

A strong brand is one that has a clear and memorable name; one that conveys its purpose and values; one that is easily recognizable; one that stands the test of time; and one that can be protected and promoted as your company grows.

We’ll take a look at what makes a brand strong and how to build one that will last.