Business citations are an important part of any relevant search engine optimization (SEO) strategy. In plain English, a business citation is a reference to your business.
It includes your business’ NAP– name, address, and phone number.
The idea is to have your NAP listed in as many authoritative websites and directories as possible because these citations (mentions of your business’ NAP) help establish expertise, authoritativeness and trustworthiness.
Citations are one of the most important factors in search engine rankings.
Google looks at a variety of factors to determine the relevance of a webpage to a user’s search query.
The more relevant a webpage is to a user’s search query, the higher it will rank in the search results page.
Creating business citations is one of the most effective ways to improve your search engine rankings. It’s also a great way to detail your business and its products and services, and to prevent your competitors from doing the same.