Digital Marketing Tools Improve Customer Service

Using Digital Marketing Tools to Improve Customer Service No matter what business you are in, you can use a few digital marketing tools to improve your customer service processes. It doesn’t matter if you are a small business with employees or you are a solopreneur. Having systems for how you do things in your business […]

Google Maps Optimization Can Help Your Business Stand Out

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Google Maps Optimization Can Help Your Business Stand Out Optimizing your Google Maps profile will help your business stand out among the competitors. The more information you give to Google, the better your rankings will be. However, if you don’t have any knowledge about Google’s algorithm, don’t worry, since there are many free ways to […]

3 Affordable Digital Marketing Tools You Can Use In Your Business

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Many small businesses simply do not have the benefit of an in-house marketing team to help them hone in on the ways they could be using digital marketing tools to enhance and grow their businesses. As a digital marketer I am always engaged in searching for, testing, and sometimes implementing new technologies to help my […]

What Is Social Proof in Digital Marketing?


Social proof is one way to attract social media followers and social influencers. It’s also why social shoppers check out social seller offers, or use social verification tools like QR codes and webcam videos.

The Rewards of Having A Solid Online Presence For Your Small Business

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Regardless of what you are selling, it is important to make a plan and understand the strategies that can be used to achieve success. This article will give you a brief overview of the basics of social media and online marketing for small businesses. The strategy is broken down into these 5 main components. #1- […]