Effective Video Marketing Starts with a Strategy

Video marketing is a strategy.
There’s a lot of companies that they they do video, they have a YouTube page
or they have a video on the website but they don’t have video marketing. They’re
not attaching it to specific campaigns to a landing pages, to blog entries
they’re just creating a video so video marketing is, is truly the the epicenter
of where those conversions and that engagement live.

It’s a video that’s
attached to something, it’s put towards a strategy and it really is, is at
this stage one of the most important marketing strategies you can put in your
marketing stack..

As found on YouTube