Do Content Marketing Strategy for Startups? Add These 5 Books to Your Must-Read List (Buyer’s Guide)

Do Content Marketing for Startups? Add 
These 5 Books to Your Must-Read List  If you do content marketing for startups, you know 
that you’re expected to wear many different hats. Sure, you need to be a great writer, 
comfortable on webcam moderating a webinar   or hosting a podcast interview, decent at 
the mechanics of on-page and off-page SEO,   fluent in the social media platforms that 
matter most to your core buyer personas,   and adept at the basics of project management. However, what about the soft skills and 
business skills that are startup-specific? How can you ensure that your content marketing 
initiatives play at a much strategic level   for the startup? More like a fractional 
chief marketing officer (CMO)   than a marketing coordinator 
or content marketing manager.

Here are five must-read books to add to 
your reading list if you truly want to be   a more well-founded startup content marketer. The Business of Expertise
David C. Baker  If you sit still too long, even the best 
content marketers will get commoditized   and marginalized. David C. Baker offers a 
great solution around focus, deep expertise,   selecting the right niches, positioning, 
and demonstrating expertise. The Win Without Pitching Manifesto
Blair Enns  Content marketing agencies frequently get 
manipulated into doing free consulting work   as part of the sales process.

Blair Enns, 
a close friend and professional colleague   of David C. Baker, has a much better 
way forward based on 12 proclamations. Purple Cow
Seth Godin  Content marketing is really starting to 
blend together. But it doesn't have to.   Seth Godin's classic bestseller 
provides a great refresher course   on how to make your content stand 
out from the pack, like a purple cow. The Sales Acceleration Formula
Mark Roberge  Content marketers' most important internal 
clients are on the sales team.

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If you want   to learn to speak the language of sales 
directors and chief revenue officers,   so that your content campaigns deliver stellar 
pipeline building results, Mark Roberge's   book — where he introduces the concept of the 
thought leadership committee — is a must-read. The Lean Startup
Eric Ries  If content marketers at startups want to win the 
hearts, minds, and budgets of their boards and   VC's, they need to speak the language. And run 
content marketing like a minimum viable product,   with a build/learn/measure methodology 
around faster cycles and quicker learnings. Bonus Sixth Book:
Growth IQ  Tiffani Bova
When leading marketing for startups, you   have to be really good at explaining marketing to 
non-marketers — including startup founders, their   boards and even their investors. As a long-time, 
highly-rated IT industry analyst at Gartner and   now top digital evangelist at Salesforce, Tiffany 
Bova’s book will give you tons of great analogies   and examples from both within and outside tech 
startups — everything from streaming music to   meal kit delivery subscription startups — to 
bring into your startup growth conversations.

Do you have another favorite 
book that should be on every   startup content marketer’s must-read 
list? Let me know in the comments..

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