– So you’ve decided to start
a YouTube channel this year and maybe you’ve been watching
a ton of different YouTubers and wanting to create
content just like them. But I’m here to tell you that the content they’re creating may not be what you need to start with.
So in this video, I’m
gonna be sharing with you the one strategy that
can take you from zero to 10,000 subscribers and beyond. – [Narrator] You gotta just press record. – My name is Heather Torres, and I am part of the Think Team. And we are a team of creators helping you build your
influence with online video. We are on a mission to help 10,000 purpose driven content creators build a full-time living doing what they love
with the power of video.
And we have been making
waves here on YouTube helping creators, not
only start from scratch but go all the way to 100,000
subscribers and beyond. And you might be here right
now with zero subscribers.
So welcome, maybe you’re
under that 10,000 mark. And I’m gonna share with
you a strategy today that I really feel can
be a simple strategy. That’s gonna help you get
more YouTube videos done in less time because you’re gonna know
exactly what to create.
My question to you is how do
you crack the YouTube code? You think about YouTube you think about, how do
I get my videos seen? How do I become someone
who people want to follow? That’s why we’re here on the platform. We’re here on the platform
to create valuable content that can help people solve a problem.
And that’s really when
you’re starting at zero the first question I want you to answer who do I help and how do I help them? What problem do I solve? This is something you wanna make sure you’re journaling down.
That you’ve got that in your mind before you even get started
really on making videos. Now I’m someone who started
on the platform here by doing this one strategy
I’m gonna teach you with my homeschooling channel. Not only do I teach here at Think Media but I also have a side
hustle just like you maybe where I teach people how to homeschool. And this one strategy is what has helped my
channel grow on autopilot. Like I am getting views every single day because of this one strategy, getting discovered, getting found, and this is something
you can apply right to your channel as well. Now, how do you crack the YouTube code? How do you get discovered? How do you allow your views? Like people to actually view your videos? And really it comes down to
you answering a question.
You answering a question type that in the chat right
now, I need to answer questions. And how do you do that? Well, we have a formula here at Think that we call ASQ. You wanna answer specific questions? How do you break through
on YouTube this year? You need to be answering
specific questions. If I were to start a brand
new YouTube channel right now this is the one strategy I
would use to get discovered to get views, get to my first
10,000 subscribers and beyond. So what is answering specific questions? Well, how do you even find that? What questions should
I be answering Heather? What I need you to do is
write down the questions that people in your target
audience are asking. So what are they going
to the YouTube search bar and actually typing in? Well, let’s see what happens when you go to the YouTube search bar and you type in how to, how to is a great way to get started with answering specific questions.
Because how to means I have a problem. I need to learn how to do
whatever my problem is. I need to figure out the
answer to my problem. Let’s say I had in organizing like I was helping moms learn
how to organize their home. One of my friends says that
she has an amazing channel where she is helping people
organize with dollar tree items. But let’s just say I type
into the chat, how to. I’m gonna type into the chat, how to and then I’m gonna write organize, because if I’m someone who
is looking to figure out how to organize that’s what I would type into the chat. And then guess what happens on YouTube? Well, when you type in how to organize YouTube is going to actually auto predict different video ideas for you to create. So now you know what pops out and you get to see all
those different things that people are typing in.
You kind of get to choose which one when you’re the user you’re going through and you’re choosing which one. Well as the content
creator here on YouTube this is valuable information. Why? Because it’s telling you exactly what people are writing
into the search bar when they have this problem. And here’s what they’re typing in. They’re not just having
an how to organize. That’s still pretty broad. What they’re typing in is, how to organize your closet. If I have the problem where right now I have three
kids that are in one room and I have a tiny little closet I need to figure out how
do I organize this closet? I’m not just going to the platform saying how do I organize my home? I am specific with an exact problem.
So you wanna answer specific questions? What about this one? How to organize my dresser drawer. Wow. That’s pretty specific. I mean, when you think about
your whole entire house. Right now, you’re probably
sitting in your office or maybe in your living room or maybe you’re in your kitchen. You’re listening to me while you’re cooking dinner right now. There is a lot of things in your house that you may need to organize. Well, every single one of
these search terms is a video and people are very specific
with their problems.
Did you see that? The difference there,
one was how to organize. That’s the first thing that was typed in but look how specific people
get with their problems, a dresser drawer. I mean, that’s pretty specific. When you think about all
the things in the home a dresser drawer is very specific. So you wanna be answering
specific questions. What about this one? Well, if you are someone who is in maybe the health and wellness space and you wanna help people lose weight, Well, they’re not really
typing in how to lose weight. I mean, that is a problem. That’s kind of the broader problem but what’s the specific thing
they’re trying to accomplish? What do they actually need from you? Well, here you can see when
you type in how to lose weight the video idea that you
could be creating right now if this is your niche how to lose weight in four easy steps. Yes, I want to know that. Please tell me about how
to lose weight in one day. You can sign me up for that video. I will watch that video
if you make that video.
These are the specific questions
that you could be answering when you’re creating videos. Now I’m gonna let you
in on a little secret right now Think Media our main platform has over 1 million subscribers. Guess what kind of videos
we’re making these videos we’re answering specific questions. So if you’re just starting
and you’re at zero and you’re needing to know
what kind of videos to make I wanna let you know that this
strategy, this one strategy this could help you get to
your first 10,000 subscribers. What about how to lose
weight fast without exercise? Yes, I want that one as well. All of these ones are really great ideas but what you’ll notice
here with the blue arrows is I by typing in that one key phrase into the YouTube search bar I now have one, two, three, four five videos that I could create.
And guess what each one
of those videos are doing. They’re answering a specific question. Well, what happens here we go. Your power question is what
is your target audience typing into the YouTube
and Google search bar? What are they actually
typing into the YouTube and Google search bar? A lot of times we think, I need to like sit down and plan. I really need to get into the psychology. You do, you definitely need to, but can I give you a little secret? A lot of this is right in front of you. A lot of this is you actually just asking
the people you wanna help. Hey, what do you type into the YouTube and Google search bar? When I started my homeschooling channel this was the exact strategy that I did. I went to about four different
girlfriends that I have that I knew were in the process of deciding if they wanted to homeschool. And I said to them, Hey,
what are you actually typing into the YouTube and Google search bar? And they said things that I wouldn’t have really thought about.
And I thought, huh, how interesting. I was able to do how to
homeschool on a budget because they had a budget. I wouldn’t have thought of that but that’s what they were actually asking. So your power question is
what is your target audience typing into the YouTube
and Google search bar? Remember answer specific questions. That’s the key to today’s training answer specific questions. And I wanna share with
a couple of our students from our Academy that are
doing this exact strategy and getting amazing results. This is Tara. Now Tara is in network marketing
she does essential oils. And she decided that she
wanted to break through on YouTube to be able to discover more people that
would come into her business and purchase the products. Now, one of the things in oils is you have these
different types of diffusers. And a lot of times
people will get the oils and they have no clue
what to do with them. And so Tara decided to
answer the specific question ways to diffuse oils without a diffuser.
Because it’s two different pieces. And so she was answering
that specific question. I don’t know if you can see it here but this video alone has 13,000 views. This is Tara who just started. She picked up a camera and made a video about
answering specific questions. This is Mary. I love Mary because Mary had never used a
camera before in her life. Mary is in her legacy years and she decided that she wanted to take the things she was teaching
to women at her home into the digital space. And so Mary picked up a camera and she started creating these videos that were answering specific questions.
Like this question how to
make no knead sandwich bread. I didn’t even know that that was a thing but Mary’s audience was
asking this specific question. How do I know? Well, oops, let me go back. Because Mary has 173,000 views on this video. Her target audience was
asking this question. This is Kent, Kent Rollins is a cowboy. This is cowboy Kent. He loves cooking and he does a
lot of country-style cooking. Well, you’ll notice here Kent decided to just answer
the specific question. Here’s what he answered.
Easy tricks to cleaning a cast iron. That was it. That’s all he had to ask. That’s all he had to
answer 3.1 million views. Are you seeing the power of this answering specific questions. Now this is Cherie. Cherie loves sewing. Cherie decided that she wanted
to leave her corporate job and be able to do her hobby full-time. And so she decided to start
answering specific questions. Now, what I love about this is that she’s just reviewing
one actual sewing machine. And if you know anything about sewing these are not inexpensive items. This is an investment. And so she decided to go ahead and answer the question
about this machine. I love that Cherie has now been able to leave her corporate job
and do YouTube full time because she decided to
answer specific questions. This is Joey. He is an eye doctor. If you’ve been around
Think Media you’ve heard us mention Joey a time or two. What I love about what Joey does is he answers specific questions.
Man I’m going to say
that like 10 times fast and it’s definitely gonna like trip me up. So if you’re like me,
you can say it with me. But what I love about this is that Joey’s at 1 million views on just contact lenses for beginners. His audience had a question
I’m new to contacts. I need to learn how to do this. How do you like open your eyelid and then like touch your eye? How do you keep it all like moist? And what do you do? Like I’m a beginner. And so he decided to answer that question. 1 million views. It’s not like he’s some famous vlogger. Joey is an eye doctor who
decided to pick up a camera and start answering questions. And then this is Nicole. Nicole decided to answer
the question of tummy time. Nicole is an occupational
therapist and a parenting coach and she decided to go after this keyword phrase here, tummy time.
Now, if you don’t have a child you’re not searching tummy time. But if you do have a child and you’re in her target audience you are definitely searching this term. It is a developmental
thing that kids are doing and it is highly searched on YouTube. Well, she decided to do
tummy time for newborns. And Nicole did that video
tummy time for newborns. You can see it here and
then guess what happened? She made a video about
that 2.4 million views. Why she picked up her camera phone and recorded and answered
a specific question. Now here’s what I love
so much about Nicole. I just recently pulled
these stats from her channel and Nicole right now is generating over 300,000 views on her channel. That is incredible. What I love the most about what happens when you start answering
specific questions, is you start to not
just grow in your views, which is really important. But you also start to create
a community on YouTube. And that’s what Nicole’s doing
with 5,000 new moms a month actually signing up to be
a part of her community.
So what action do you need to take? What do you need to do next? Well, your action is to
make a list of 10 questions. What are people typing
into the search bar? How specific can you be? Remember when I typed in how to organize it came up with how to
organize my dresser drawer. So you wanna be really specific on the question that you are answering. And then lastly you wanna create one SMART video per week.
So if you’re gonna be
answering those questions if you’re starting at zero subscribers, if you’re trying to grow your YouTube channel right now this year then you need to be making
one SMART video per week. Now, what do I mean by SMART video? I mean, put your time and energy into answering a specific question. And this little training
was brought to you by our new Think Masterclass. This is a free YouTube class. And what I love about this new free class is that we’re talking about what is working right now on YouTube. Now, I’m sure you’ve probably watched a lot of videos on YouTube but did you know that
YouTube is always changing? Did you know that there’s always updates and new things that you need to know about how to dominate on this platform? Well, Sean Cannell, the CEO of Think did a free YouTube class. You do have to sign up for it. It is not on YouTube.
You have to go and watch
this class separately. And what I love is that he’s sharing the three secrets to use
it to YouTube success and the mistakes that most
creators are making right now. – [Narrator] Are you ready to start or grow your YouTube channel? Do you feel stuck and need
help connecting the dots? Join this free web class where you learn the step-by-step playbook for YouTube success. We’ve helped thousands of
purpose-driven entrepreneurs just like you grow their
influence with video register today for this exclusive training at ThinkMasterClass.com. (upbeat music).