If you are not using video marketing in your
campaigns you will lose clients, customers and revenues. Potential customers love videos. They enjoy watching videos. As long as the video is both entertaining
and informative, they will be engaged and keep watching. If this is your first time here and you want
to build a successful video marketing strategy and grow your business’ YouTube channel
start now by subscribing and clicking on the bell icon so you don’t miss anything. So, how can you use video marketing in your
business? And how are you able to get your followers
to take action with these videos as much as possible? Here are some tips to get you on the right
track: 1: Learn To Tell Stories In Your YouTube Videos,
And Not About Sales Anyone can upload YouTube sales video.
“Here are my products, buy them!” Do you think this will bring in views and
sales? Definitely not! Instead, it’s better to deliver value and
tell interesting stories. Let’s assume that you are offering a course
in social media marketing. It is attractive to tell the audience why
your course is booming, why they will need it and how it is available for a limited period
of time.
But what if you make a series of short videos
and each video gives a single yet powerful social media marketing tip? A lot of interested people will watch and
share such videos. You’re going to build huge credibility. And at the end of each video, you can refer
them to visit your website. These videos are not going to sell your course. But it will make it easier to get the sale
by turning your cold prospects into warm leads. Think of it as if you are dating someone. First you take them out on a date or two. The probability of success would be much higher
than if you are trying to close the sales while you both don’t know each other and
still strangers.
2: Make The First 15 Seconds Count And Hook
Your Audiences Within the first 10-15 seconds, more than
20 percent of viewers will click away from a video. You must ask yourself now – why are they
going to do that? They came to watch your video, but almost
instantly they left. People have short attention span nowadays. Think of the movies back in the sixties and
seventies-they were all packed with many dull intros and little action. Check these reasons and try to make a change
when approaching your audiences: – You’ve got a long and boring introduction. You see a lot of YouTube videos having long
intros of 30 seconds or more showing how great is the company, the video creator or whatever
is. The issue is, the audiences don’t care about
who made the video. Remove the long intro. – Your video is not what they expected. That’s why we usually don’t recommend
using clickbait titles or thumbnails. You’re going to lose your viewers and they
will never come back. Thanks for watching. Hit the thumbs up if you enjoyed today’s video
and let’s know what you think in the comments below.
I’ll see you guys on the next one..
