One of the interesting things
about Content Marketing…..is you need to provide a solution to people. While it may be a rudimentary subject for you, other people have questions about it, and they need to find it, and they’re going to look online. And you might as well have them find it from you. ‘Cause the answers are really everywhere on the web. So, if you have a well-optimized video…..providing that solution, you’re gonna end up connecting with those customers. So by helping somebody with a problem, you build that trust, they also ultimately…..end up liking you because of it, and it helps lead to a buying decision. They’re more informed about you, your products and services, when they may otherwise not have been..