As a small business owner, you’ve probably heard of SEO, but you might not know what it stands for or why it’s important. SEO is short for “search engine optimization.” In the simplest of terms, good SEO optimizes your visibility online.
This means that the more people see your website, the more online traffic increases, and the better your chances to provide your product or service to a greater number of people. Let’s break down why SEO is so important.
There are only 10 spots—that’s right, just 10—on a Google search page. So ask yourself, when you type in a Google search, how often do you venture off the first page onto the second, third, or twentieth page of the search results?
Chances are, you rarely have to because the first few options on that very first Google page contain the information you requested in your search query.
How SEO Works
SEO has everything to do with quantity and quality. The better your website is on both the back and front ends, the better traffic you will get, and the more search engines will increase your search rankings. Building SEO works by combining SEO elements using a data-driven approach. These factors include:
Keyword Analysis
Words are powerful, and certain words have the power to control your rankings online. Keywords can be single words or phrases that people frequently use to find what they are looking for.
Keywords need to be researched and strategically placed in your content so that quality of content is high while still utilizing frequently searched words.
Keywords are one of the reasons why you need SEO for your business. Prospective customers will use certain words or phrases to search for a product or service.
If your content contains those words and phrases used by customers, you will increase your visibility because you are providing answers by specifically utilizing appropriate keywords.
The most effective SEO keywords will be those that are carefully researched and analyzed.
Content Creation
Content is where your SEO really comes to fruition. Your content allows you to communicate directly with audiences of existing and prospective customers.
This is where keywords help build authority, trust, consistency, engagement…. Strong content balances customer demand with data analytics necessary to optimize your digital presence.
Should I Use SEO?
The short answer is yes! SEO is an intentional ,data-driven approach intended to increase quality of business’s digital marketing and visibility businesses receives .
The benefits of SEO can help only help businesses ,making it worth time spent researching .SEO takes deliberate analysis …It’s complex ,ever-changing practice
As new technology emerges ,SEO evolves…SEO drives traffic ,promotes brand ,engages with customers ,and directly relates user experience .SEO is integral component of business’s successful digital marketing.
Conclusion: In conclusion, yes – small business owners should care about SEO because it directly impacts many aspects of their business including online visibility, website traffic, and engagement with potential and current customers.
It can be overwhelming at times keep up with all changes taking place but luckily there are experts like us who can manage all of that for you!
All you need to do is focus on running your business while we take care of driving results through our wide range of holistic digital marketing services – including SEO!
