More Leads Is Only Half the Job
Every business owner I talk to says they need more leads. Fair enough. But when we dig into the numbers, a lot of them are already paying for leads they're losing. The ad gets the click. The click lands on a homepage that doesn't say what to do next. Or the call comes in and goes to voicemail. Or the form sits in an inbox until Monday.
So this service does both halves. We bring in the traffic with paid ads, and we build the system that catches it, answers it, and books it. Running ads without the second half is pouring water into a bucket with no bottom.
What You're Actually Paying For
Lead generation at $1,497 a month isn't one thing. It's four jobs rolled into one flat fee:
- Ad management. Building and running your Google and Meta campaigns, and checking them every week. This is where most of the hours go.
- Landing pages. Pages built for one offer and one action. Call now, book now, get a quote.
- Tracking. Call tracking and conversion tracking so we know which campaign, ad, and keyword produced each lead. Without this, you're guessing.
- The follow-up system. MySmartDash runs missed-call text-back, instant replies, booking, and your pipeline. On its own, that's a $497/month plan. Here it's included.
If you hired these out separately, you'd be paying an ad manager, a landing page builder, a tracking setup, and a software subscription, and hoping all four talk to each other. Here, one team owns all of it, and one report shows you how it connects.
Why a Flat Fee and Not a Percentage of Ad Spend
A lot of agencies charge a percentage of what you spend on ads. Think about what that rewards. The more of your money goes out the door, the more they make, whether it works or not.
We charge a flat monthly fee. Our job is to get you more booked jobs out of every dollar, not to talk you into a bigger budget. If the numbers say spend more, we'll show you why. If they say pull back, we'll tell you that too.
Lead Generation vs. MySmartDash: Which One Do You Need?
Straight answer. If your phone already rings and your problem is that leads fall through the cracks, you probably don't need this service yet. You need the MySmartDash lead system on its own. It's cheaper, and it fixes the leak.
If your problem is that the phone doesn't ring enough, that's what lead generation is for. You get the paid traffic, the landing pages, and the tracking, with MySmartDash built in so nothing we bring in gets wasted.
Not sure which side you're on? Book a call and we'll look at your numbers together.
Speed Wins the Job
Think about how you shop for a service. You search, you call two or three companies, and you usually go with whoever answers first and makes it easy. Your customers do the exact same thing.
When you're paying for every click, speed matters even more. A missed call gets a text within seconds: "Sorry we missed you, how can we help?" A form gets an instant text and email. The lead stays warm until you can call back, and the money you spent to get them isn't wasted.
How It Plays Out by Industry
HVAC
HVAC demand follows the weather. When the first 100-degree week hits Central Texas, people want somebody today. We build campaigns around emergency repair and replacement searches, push budget when demand spikes, and run maintenance and tune-up offers in the slower months to keep the schedule full.
Roofing
Roofing jobs are big tickets, and storms bring in a wave of searches all at once. We focus on inspection and replacement searches in the towns you actually serve, and we make sure every lead gets an instant response so you're the first roofer they talk to.
Salons and beauty
For salons, Facebook and Instagram usually pull more weight than Google. We run offers for new clients and specific services, send people straight to online booking, and use follow-up to fill open chairs.
Medical and wellness practices
Healthcare advertising has extra rules on Google and Meta, and we build campaigns to stay inside them. The focus is on new patient searches in your area and making it easy to book.
What a Good Month Looks Like
You get a report that answers the questions that matter. How much did we spend? How many calls and forms came in? What did each lead cost? How many turned into booked appointments? What are we changing next month?
I started Frederick Webb Digital Marketing in Killeen in 2017, and I've seen plenty of business owners get burned by reports full of impressions and click-through rates that don't tell them anything. We report on leads and booked jobs. That's what pays your bills.
What We Won't Promise
We won't promise a set number of leads. Anybody who does is guessing. Results depend on your market, your budget, your offer, and how fast your team follows up. What we will promise is a properly built system, an account that gets real attention every week, and straight answers about what's working and what isn't.
Serving Central Texas and Beyond
We're based in Killeen and work with businesses across Temple, Belton, Harker Heights, Copperas Cove, and Waco. We also run campaigns for clients in the Dallas-Fort Worth area and out of state. Ads don't care where we sit. They care about how well they're built and managed.